Coordinator - Field Activations

Requirements

• Bachelor’s degree in marketing, Digital Marketing, Communications, Business or related field.
  

• Professional Certifications in Marketing are added advantage
  

Experience:

• 2–3 years’ experience in trade marketing, digital marketing, or brand activations.
  

• Experience in e-commerce, telecoms, fintech, or FMCG is an advantage.
  

Trade & On-ground Activations

• Plan and execute on-ground, trade, and field activations including merchant activations, roadshows, launches, and mass events.
  

• Ensure strong e-commerce brand visibility at physical activation touchpoints.
  

• Coordinate the trade marketing team, third-party agencies, commercial, logistics, vendors, and suppliers for seamless execution.
  

• Monitor execution quality and report on activation effectiveness.
  

Digital Activations & Campaign Execution

• Coordinate digital activations across social media platforms
  

• Support digital GTM execution for promotions.
  

• Work with creative agencies and internal teams on assets and messaging.
  

• Digitally amplify on-ground activations through live and post-event content.
  

Content & Community Support

• Support creation and scheduling digital content.
  

• Ensure brand consistency across all touchpoints.
  

• Support online community engagement during campaigns.
  

Analytics, Reporting & Insights

• Track and report on performance of trade and digital activations.
  

• Deliver post-activation reports with insights and recommendations.
  

Cross-functional Collaboration

• Work with Marketing, E-commerce, Sales, Regional teams, and agencies.
  

• Share market and digital feedback to improve planning.