Head of Marketing, Brands

Requirements:

• 8–10 years of experience in brand or marketing leadership in the FMCG sector
  
• Background in media, agency, or integrated marketing environments.
  
• Proven experience managing multiple brands.
  
• Strong strategic, creative, and commercial acumen.
  

• Is the Brand Manager for NBS – Next Media’s current Affairs, leading brand and Nile Post
  
• Develop and execute enterprise-wide brand strategy for Next Media’s portfolio.
  
• Lead brand consolidation and alignment across the 26 brands.
  
• Define brand positioning, value propositions, and tone of voice.
  
• Establish brand governance frameworks and guidelines.
  

Creative & Brand Experience Leadership

• Provide strategic oversight to creative, content, and brand execution teams.
  
• Ensure creative output aligns with brand strategy and business objectives.
  
• Champion audience-centric storytelling across platforms.
  

Campaign & Experience Planning

• Lead development of brand campaign strategies.
  
• Oversee brand-led events, activations, and experiential marketing.
  
• Ensure seamless integration between brand, creative, and digital execution.
  

Trade Marketing & Partnerships

• Oversee trade marketing strategy and partner activations.
  
• Grow and strengthen Tier 1 and Tier 2 trade marketing partners.
  
• Ensure strong brand visibility in partner environments.
  

Commercial Brand Support

• Support proposal development and pitches with strong brand strategy.
  
• Package brand and creative solutions for clients.
  
• Identify monetizable brand-led opportunities.