Marketing Manager

Key Responsibilities

• Develop and implement strategic marketing plans for the company.
  
• Oversee all company marketing initiatives.
  
• Develop promotional materials to support business units.
  
• Manage the productivity of marketing plans and projects.
  
• Monitor market trends and opportunities and provide recommendations.
  
• Lead research, assessment, and coordination of new product development.
  
• Drive demand generation through effective marketing strategies.
  
• Develop product positioning and messaging.
  
• Support sales teams with product value propositions and marketing tools.
  
• Plan and manage product launches and release activities.
  
• Take overall responsibility for brand management and corporate identity.
  
• Maintain effective internal communication on marketing objectives.
  
• Develop and strengthen Britam’s brand positioning and customer value proposition.
  
• Provide consumer, category, and brand insights to support sales and marketing.
  
• Manage the company’s digital presence and media strategy.
  
• Monitor competitor activities across digital, print, and electronic platforms.
  
• Conduct analysis on loss accounts and recommend retention improvements.
  
• Manage the marketing budget.
  
• Perform any other duties assigned.
  
• Deliver on departmental strategy map, balanced scorecard, and personal scorecard objectives.
  

Key Performance Measures

• Delivery of the approved marketing strategy, campaign, and activation calendar.
  
• Brand visibility, reputation, and market-positioning measures.
  
• Customer acquisition, engagement, retention, and cross-selling performance.
  
• Timeliness and quality of product launches and partnership activations.
  
• Digital marketing and customer communication performance across channels.
  
• Marketing budget management and cost efficiency.
  
• Achievement of departmental strategy map, balanced scorecard, and personal scorecard objectives.
  

Working Relationships

Internal Relationships

• All departments across the organization.
  

External Relationships

• Britam customers.
  
• Branding companies.
  
• Service providers.
  

Knowledge, Experience and Qualifications Required

• Bachelor's degree in Marketing, Business, or a related field.
  
• Professional qualification in Marketing (CIM).
  
• 5 to 7 years' experience in the financial services industry.
  
• At least 2 to 3 years in a supervisory or managerial role.
  
• Computer literacy.
  
• In-depth understanding of business operations and concepts.
  
• General knowledge of insurance regulatory requirements.
  
• General knowledge of general insurance systems, processes, procedures, and concepts.
  

Essential Competencies

• Leadership Competencies
  
• Deciding and Initiating Action
  
• Leading and Supervising
  
• Persuading and Influencing
  
• Formulating Strategies and Concepts
  
• Entrepreneurial and Commercial Thinking
  
• Planning and Organising
  
• Relating and Networking
  
• Creating and Innovating
  
• Adhering to Principles and Values
  
• Achieving Personal Work Goals and Objectives
  
• Adapting and Responding to Change
  
• Analysing
  
• Cost Management
  
• Staff Development
  

Technical / Functional Competencies

• Knowledge of insurance regulatory requirements.
  
• Knowledge of insurance products.
  
• Sales and marketing management skills.
  
• Bachelor's degree in Marketing or related field.
  
• 4 to 6 years' marketing-related work experience.
  
• Experience in marketing or corporate affairs is an added advantage.