The Global Data & Analytics Manager for Strategic Marketing will play a crucial role in the Strategic Marketing department (which oversees Sales, Marketing and Customer Experience). The role will be responsible for empowering decision makers with real-time and right-sized data insights and recommendations to improve performance and inform strategies. This role requires an ability to work cross-functionally with country teams and key central functions including Credit, Product, Digital, Finance and others to develop and maintain strong business and technology relationships, becoming a trusted partner to all stakeholders.
The right candidate will be analytical, curious and have a passion for solving problems through a data-driven, customer-centric approach. Ideally, you would combine your analytical capability with a background in commercial strategy, especially with pricing, customer segmentation, customer experience and customer value management. It is critical this role goes “beyond data” and communicates actionable recommendations to key decision-makers; “forcing their hand” if necessary to make the right strategic decision.
Requirements
- At least 6–10 years work experience in fields such as in data analysis, statistics, financial analysis, business analysis, or similar, particularly in sectors like retail financial services or telecommunications
- Exceptional analytical skills and business judgement, with the ability to synthesize and interpret qualitative and quantitative data into practical strategy recommendations
- Able to query databases using SQL (requirement), experienced with data visualization tools (Tableau, D3, ggplot, etc.), financial modelling using Excel, and comfortable with basics of with database management, data engineering, basic accounting and financial reporting
- Outstanding communication skills, with the ability to influence key stakeholders to make evidence-backed and rational decisions
- Experience building, inspiring, leading teams with a wide variety of levels, experience and capabilities
- Strong experience and capability in commercial strategy, especially with pricing, customer segmentation, customer experience and customer value management
- Skilled in project management, with an exceptional ability to collaborate, influence, and execute against strategy
- Excitement about EEA’s mission and a deep desire to make an impact on off-grid and financially underserved customers in sub-Saharan Africa
Business Intelligence, Reporting & Monitoring (approx 30%)
- Develop effective business intelligence strategies and analytics / visualization solutions for Strategic Marketing for use by key decision makers (Global leadership, Managing Directors, Country functional leads, etc.)
- Design, develop and own interactive Tableau dashboards to track key performance indicators, summarize data trends, and to enable EEA markets to manage and monitor their performance
- Generate regular Strategic Marketing reports including: (1) monthly performance reviews; (2) monthly war room content for Global leadership (3) monthly reports to Global and ENGIE leadership; (5) quarterly “Deep Dives” on performance and other key topics by market; (6) preparation of Year in Review; (7) other ad-hoc requests from time to time
- Monitor on an ongoing basis performance against key metrics and agreed targets across EEA and markets, including financial and operational drivers, continuously identifying improvement opportunities, and communicating to key stakeholders
Analytics & Insights (approx 20%)
- Conduct ad-hoc rigorous analysis (including statistical analysis and data modeling) to evaluate strategic marketing performance, to form new insights, to highlight areas for improvement, and to drive decision making and strategies
- Oversee analytics projects to extract, manage, and analyze strategic marketing data from multiple applications or sources (including field research)
- Work closely with EEA Data to develop and validate predictive models, forecasts or other data tools for strategic marketing
- Provide support on broader analytical needs of the EEA Strategic Marketing team, including analysis of pilots, interventions, operations or field research work
- Strategy & Planning (approx 20%)
- Work with the Strategic Marketing leadership and with EEA markets to ensure that strategies and plans are data-driven and informed by analytical insights
- Provide leadership and rigor in the development of Strategic Marketing performance targets for each market and for EEA on a consolidated basis, including leading the forecasting and reforecasting processes
- Develop functional goals and priorities for Strategic Marketing analytics and business intelligence which align with the overall strategy for EEA
- Design, scope out, implement, manage and monitor specific projects and initiatives to improve the accuracy, effectiveness and/or efficiency of EEA’s Strategic Marketing analytics and business intelligence outputs
- Keep abreast of industry best practices and standards for performance analysis, reporting, etc.
- Serve as a key stakeholder for the EEA Pricing Committee, advising country teams
Management, Training & Capacity Development (approx 20%)
- Lead a team of analysts (currently 2), including full responsibility for coaching and their professional development
- Manage the team’s work plan and workload to ensure delivery of agreed goals
- Work with EEA leadership and country leadership to enable decision makers to access and interpret BI tools, reports and analytical outputs, and to understand and analyze their performance an ongoing basis
- Coach country analysts to develop their analytical skills or their capacity to build localized dashboards and data views
Processes, Systems & Standards (approx 10%)
- Document and standardize business rules and definitions for key processes and metrics to ensure alignment of all stakeholders
- Work closely with other stakeholders and data users across the company to create and maintain controls systems and review standards which ensure data quality and prevent discrepancies
- Collaborate with data scientists, analysts and engineers to ensure and improve data availability, integrity, accuracy, and reliability
