Paid Media Specialist

We’re Hiring: Paid Media Specialist

Location: Nairobi, Kenya

Schedule: Monday–Friday, 9:00 AM–5:00 PM EST

Work Mode: Remote / On-site

We are looking for an experienced, results-driven Paid Media Specialist to own the day-to-day management, optimization, and reporting of paid advertising campaigns across multiple platforms.

This role works closely with an internal marketing team and manages a significant monthly ad spend within a regulated financial services environment.

Key Responsibilities

• Manage and optimize campaigns across Google Ads, Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube, and Reddit
  
• Monitor daily performance, pacing, and budget allocation
  
• Optimize for CPL, CTR, and conversion rate
  
• Ensure accurate conversion tracking and attribution, including HubSpot CRM integration
  
• Collaborate on creative briefs, landing page recommendations, and campaign strategy
  
• Ensure all ads meet regulatory and compliance requirements
  

Requirements

• 3+ years of hands-on paid advertising experience (Google Adsand Meta required)
  
• Experience managing $30,000+ monthly ad budgets
  
• Proven results improving CPL, ROAS, or conversion rates
  
• Experience with HubSpot or similar CRM
  
• C1+ English level (required)
  

Nice to Have

• Experience in Startups, Tech or SaaS products.
  
• TikTok Ads and LinkedIn Ads experience