Area Sales Manager

Experience

• A minimum of 5 years previous sales experience or equivalent FMCG experience.
  
• A minimum of 1 years’ experience managing teams
  

Education

• Minimum of a bachelor’s degree in commerce or any other business-related course
  

Skills:

• Coaches and mentors team members, providing opportunities for growth and development
  
• Strong understanding of FMCG sales practices, RTM principles, and market execution standards
  
• Resolves disputes equitably, finding common ground in challenging situations
  
• Engages with a wide range of people and builds effective relationships within and outside the organization
  
• Builds lasting relationships with customers and meets their expectations
  
• Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy
  
• Demonstrates determination to achieve goals despite setbacks, constantly pushing for results
  
• Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed
  
• Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports
  

• Sales Execution Excellence : Ensure streamlined trade execution according to Route-To-Market (RTM) principles, across territories, to support for increased sales volume and market share
  
• Revenue Growth : Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territories
  
• Sales Team Development : Build a high-performing, motivated, frontline sales team by providing coaching and training
  
• Customer Relationships : Maintain high levels of customer satisfaction through effective communication and service delivery
  
• Effective Resource Utilization : Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels
  
• Distributor Management : Commercial Sales management of Distributor volume targets and performance. Routine review of Volume vs Target; tactical plans for promotions and marketing activities. Ensure partners are well aware of commercial activities within their respective territorries