Associate Brand Manager, EasyCook LPG

Location

Contract Type

You might be a strong candidate if you have:

Experience marketing cooking solutions or a comparable mass market consumer product, with clear, demonstrable commercial results from past marketing activity.
An entrepreneurial, commercially minded approach to marketing, with strong analytical skills and a track record of data driven decision making and disciplined activity tracking.
Three to five years of experience in brand management, category management, or trade marketing, ideally within FMCG, telecom, financial services, or another pay as you go or subscription-based consumer business.
A track record of running data led marketing campaigns with a clear baseline, intervention, and measured outcome, rather than activity for its own sake.
Experience designing or managing a loyalty, rewards, or incentive programme.
Comfort working with revenue and usage metrics such as ARPU, and the ability to build a constructible return on investment case.
Experience managing field facing programmes, agent networks, or last mile distribution in an emerging market context.
A bachelor's degree in marketing, business, or a related field.

What you would be expected to do:

Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook.
Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network.
Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results.
Develop and manage a customer loyalty and retention programme for EasyCook customers.
Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials.
Develop marketing initiatives to grow EasyCook's presence with institutional and business customers.
Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend.
Design and manage field incentive programmes that support marketing objectives.
Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials.
Report on marketing performance and campaign results across the hub network.
Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.

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