Commercial Performance Manager - Reserve & Key Accounts

Qualifications

• Undergraduate Degree or equivalent experience in relevant field demonstrated ability in a similar role
  

Key Skills & Competencies

• Proven track record to lead daily performance management across multiple portfolios
  
• Strong commercial and financial competence with a Return on Investment driven mentality.
  
• Sophisticated analytical and reporting skills (Excel/BI tools).
  
• Strong capability in customer activity management and JUCP tracking.
  
• Leadership presence with accountability, rigor, and influencing skills.
  

National Premium Spirits Reporting:

• Lead daily tracking of Performance Management, SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve for opportunities and insights
  
• Lead weekly and monthly tracking of Distribution (ND), SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve (Commercial Performance Dashboard pack).
  
• Lead weekly building blocks and purchase plans tracking
  
• Any Adhoc reporting requirements as need be for Premium Spirits
  
• Ensure insights are translated into actionable interventions.
  

Reserve Division Reporting:

• Weekly and monthly tracking of Reserve Division Performance
  
• Lead DLT (Divisional Leadership Team) discussion on performance highlighting opportunity areas and track actions agreed upon
  
• Support the team in translating reports from Commercial Operations into course correcting actions.
  

Joint Up Customer Plans (JUCP) Execution & Tracking

• Actively supervise and manage JUCPs across IPS and Reserve.
  
• Conduct impact assessments measuring commercial and brand outcomes in line with our controls framework
  
• Share JUCP impact with teams for corrective action and with CLT (Commercial Leadership Team) for accountability.
  

Cycle Brief Execution

• Coordinate with Customer Marketing team to ensure Reserve Team fully briefed on activities, co-ordinate outlet selection, and ensure outlets submitted to Commercial Operations on time.
  
• Weekly journey planning for activities to be done with support from Customer Marketing team.
  
• Own the BTL (Below the Line) conversation with the Reserve team, highlighting gaps in BTL execution and coordinating contract addition and amendment.
  
• Track compliance and call out gaps for immediate action.
  

Budget & PO (Purchase Order) Management

• Lead divisional budget ownership and PO processes for International Premium Spirits and Reserve.
  
• Optimize spend, reallocating dynamically to protect key performance indicators.
  

Governance & Controls

• Implement strong governance rigor across Divisional BTL activities and JUCPs
  
• Ensure compliance, audit readiness, and documentation of all JUCP related commercial actions.