Communications and Advertising Manager

Qualifications

Education and experience

• Bachelor's degree in a communication-related field or commerce in advertising.
  

• A strong understanding of communication and/or advertising principles and practices – emerging trends, competitor practices, etc.
  

• 7 years of experience in managing communication in dynamic corporate set up with multiple brands or business entities with exposure to advertising management and a track record of developing & implementing communication and media campaigns.
  

• Knowledge about communication, advertising and brand marketing gathered from commercial media practice or through a PR/Communications agency.
  

• Demonstrated ability to design and deploy communication content, campaigns and media monitoring.
  

Communication Management

• Developing Communication Strategies: Creating comprehensive communication strategies aligned with the organization's goals and objectives. These strategies may encompass various elements such as media relations, public relations, social media, internal communications, and more.
  

• Crafting Content: Liaise with internal resources and communication agencies to produce high-quality written and visual content for various communication channels, including websites, blogs, social media, newsletters, reports, and presentations.
  

• Internal Communications: Facilitate effective communication within the organization, ensuring that employees are well-informed about important updates, initiatives, and developments. This involves creating internal newsletters or using communication tools and platforms.
  

• Brand Management: Ensure that all communication materials and messages align with brand guidelines and maintain consistency in branding across different platforms.
  

• Monitoring and Analysis: Track the effectiveness of communication strategies and campaigns, using metrics and analytics to measure success and make data-driven improvements.
  

• Stakeholder Engagement: Identify key stakeholders and develop tailored communication approaches to engage and maintain positive relationships with them.
  

• Event Management: Support the planning and execution of communication-related events, such as product launches, press conferences, trade shows, and corporate gatherings.
  

• Media Monitoring: Keep abreast of industry trends, competitor activities, and relevant news to identify opportunities and potential risks for the organization.
  

• Budget Management: Tracking the communication budget spend and preparing ROI reports.
  

  
  

Advertising Management

• Developing advertising plans to ensure that the impact is as per the target impact.
  

• Collaborating with client departments to establish the goals and specifications for each advertising campaign.
  

• Develop and monitor the advertising budget and seek approval for any changes.
  

• Obtaining market insights on products, channels and impact to advise on any required reviews on advertising strategy.
  

• Develop and review advertisement content and designs to align to objectives and brand standards.
  

• Work with Supply chain department in onboarding service providers and negotiating contracts for advertising initiatives.
  

• Overseeing and managing timelines and budgets for advertising campaigns to establish the impact and learnings.
  

• Conduct brainstorming sessions with teams to develop campaign concepts, ideas and briefs for external service providers.