Digital Experience Strategy Manager – Sponsor App & Portal

• Bachelor’s or Master’s in Digital Product Strategy, Marketing, Communications, Human-Centered Design, or related field. Equivalent relevant experience considered.
  
• 7+ years in digital product strategy, customer/sponsor engagement, or related roles.
  
• Proven success shaping user/customer journeys that deliver measurable outcomes.
  
• Strong track record translating insights into digital experiences that drive emotional connection and retention.
  
• Demonstrated ability to influence and align cross-functional, multi-market stakeholders.
  
• Experience in donor/customer engagement or mission-driven contexts is a strong advantage.
  

Shape Sponsor Experience Vision & Strategy

End Results

• A clear, future-focused vision for the Sponsor App & Portal is developed and championed.
  
• Sponsor journeys are inspiring, intuitive, and aligned with WV’s mission and brand.
  
• Stakeholders rally around a shared digital engagement roadmap that balances sponsor needs and organizational goals.
  

Lead Sponsor Insights & Engagement Design

End Results

• Sponsor insights, research, and feedback directly shape digital journeys and priorities.
  
• Sponsors experience deeper connection, trust, and retention through meaningful interactions.
  
• Sponsor needs are consistently translated into engaging, value-driven experiences.
  

Guide Content & Impact Storytelling Strategy

End Results

• Digital experiences bring the sponsorship story arc (problem, plan, progress) to life in compelling ways.
  
• Content strategies highlight transformation, impact, and sponsor value, creating emotional resonance.
  
• Best practices are established for integrating storytelling seamlessly into the app and portal.
  

Drive Collaboration with Support Offices (SOs)

End Results

• SOs are aligned on common goals and actively shape the sponsor experience strategy.
  
• Global collaboration frameworks ensure balance between consistency and local flexibility.
  
• SOs feel ownership and shared accountability in delivering outstanding sponsor experiences.
  

Champion Innovation, Measurement & Optimization

• Digital engagement trends are translated into meaningful, future-ready improvements.
  
• Sponsor experience KPIs (e.g., engagement, satisfaction, retention) are defined and tracked.
  
• Data-driven insights continuously inform refinements and innovation across the platform.