Our client is seeking a proactive and commercially minded Digital Marketing & Lead Generation Officer to support the growth of its technology solutions business. The successful candidate will be responsible for building market awareness, generating qualified business leads and supporting the sales team in converting prospects into customers. The role combines digital marketing, content creation, outbound prospecting and customer engagement, with a strong focus on B2B technology solutions, including ERP systems, SaaS products and business applications. We are looking for someone who understands how to market technology products to businesses and can translate technical product capabilities into compelling messages that attract potential customers.
Key Responsibilities
1. Digital Marketing & Brand Awareness
- Develop and execute digital marketing campaigns to increase awareness of company products and services.
- Manage the company's LinkedIn and other relevant social media platforms, creating engaging, professional content for business audiences.
- Develop marketing materials, including product descriptions, promotional content, email campaigns and sales presentations.
- Create compelling copy that communicates the value of ERP systems, SaaS applications and other business technology solutions.
- Monitor digital campaign performance and recommend improvements to increase engagement and lead generation.
2. Lead Generation & Prospecting
- Identify and research prospective business clients across targeted sectors, particularly manufacturing, distribution and other businesses requiring enterprise technology solutions.
- Generate qualified leads through LinkedIn, email outreach, online research, referrals and targeted campaigns.
- Conduct outbound calls and follow up with prospective clients to introduce company products and services.
- Qualify prospects based on their business needs, purchasing interest and potential fit for company solutions.
- Schedule product demonstrations and sales meetings for the sales team.
- Maintain accurate prospect records and follow-up activities in the company's CRM.
3. Sales & Marketing Coordination
- Work closely with the Sales Manager to develop targeted campaigns for priority customer segments.
- Support the preparation of sales proposals, product presentations and customer communications.
- Follow up on leads generated through marketing campaigns and ensure timely handover to the sales team.
- Track campaign conversions and identify opportunities to improve lead quality.
- Gather market intelligence on competitors, customer needs and emerging technology trends.
