Digital Marketing Specialist

Required Qualifications & Experience

• Bachelor’s degree in marketing, Communications, Business, or a related field.
  
• Minimum of 2 years of experience in Digital Marketing, SEM, or Performance Marketing roles.
  
• Support clients in the US
  

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across multiple channels, including Google Ads, Meta Ads, LinkedIn, and email marketing platforms.
  
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance and search visibility.
  
• Manage and optimize Search Engine Marketing (SEM) campaigns, including PPC, Display, and Performance Max campaigns.
  
• Execute Search Engine Optimization (SEO) strategies to improve organic website rankings and traffic growth.
  
• Create, schedule, and manage engaging social media content and campaigns across various platforms.
  
• Monitor campaign performance using tools such as Google Analytics, HubSpot, and Meta Business Suite.
  
• Track and analyze key marketing metrics including CTR, CPC, CPL, conversion rates, and ROAS.
  
• Generate detailed marketing performance reports and provide actionable recommendations for continuous improvement.
  
• Collaborate with content creators, designers, and sales teams to align marketing efforts with business objectives.
  
• Support email marketing initiatives including campaign setup, automation workflows, audience segmentation, and reporting.
  
• Conduct market and trend research to identify new growth opportunities and emerging digital marketing strategies.
  
• Optimize landing pages and user journeys to improve lead generation and customer engagement.
  
• Stay updated on the latest digital marketing trends, algorithm changes, and advertising platform updates.
  
• Ensure all campaigns are aligned with brand guidelines and company objectives.
  
• Perform other related duties as assigned.