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Serena hotels

Restaurant + 2 more

Food and Beverages Director

Job details

Contract Type

Description
The Food & Beverages Director is responsible for providing strategic and operational leadership for all
food and beverage operations within the hotel, including restaurants, bars, banqueting, room service,
kitchens, and stewarding.
The role ensures the delivery of exceptional guest experiences while driving profitability, operational
efficiency, innovation, quality, food safety, and team performance. The Director will oversee planning,
execution, financial performance, people development, and continuous improvement across all food
and beverage outlets in line with Serena standards, luxury hospitality expectations, and business
objectives


1. MARKET LEADERSHIP
• Communicate the Food & Beverage vision, mission, and core values and ensure they are

understood and implemented by all team members.

• Collaborate with the General Manager, Executive Chef, Sales & Marketing, and Banqueting

teams to develop innovative dining concepts, themed events, promotions, and guest

experiences.

• Ensure all food and beverage offerings align with Serena, LHW, and LQA standards.

• Conduct regular SWOT analyses of food and beverage products, services, competitors, and

market trends.


• Analyze guest feedback and market intelligence to improve offerings and service delivery.
• Drive innovation in dining experiences, beverage programs, banqueting concepts, and premium

guest offerings.

• Ensure compliance with all statutory, health, safety, food hygiene, and licensing requirements.

• Ensure adherence to data protection, document management, and departmental recordkeeping policies.

• Educate the F&B leadership team on their roles in crisis management and business continuity

plans.

2. LEADERSHIP IN PRODUCT AND SERVICE

• Develop and implement food and beverage strategies consistent with market trends and hotel

positioning.

• Oversee the quality, consistency, presentation, and service standards across all restaurants,

bars, banquets, room service, and kitchens.

• Ensure menus, beverage lists, and banquet packages are standardized and regularly reviewed.

• Lead the planning and execution of conferences, weddings, social events, VIP functions, and

large-scale banquets.

• Ensure buffet, plated, and live station presentations maintain luxury standards regardless of

volume.

• Maintain strict quality control for taste, presentation, portioning, and service excellence.

• Coordinate operational timelines to ensure seamless event setup and service execution.

• Work closely with culinary, pastry, bakery, and beverage teams to ensure integrated service

delivery.

• Review guest feedback on food quality, beverage quality, service, and overall dining experience.

• Update and enforce Food & Beverage SOPs.

• Ensure strict adherence to food safety, hygiene, and sanitation standards.

• Ensure effective forecasting, mise en place planning, and logistical coordination for all

operations.

3. MANAGING, GROWING AND RETAINING MARKET SHARE

• Drive revenue growth across restaurants, bars, banqueting, and room service.

• Stay updated on culinary trends, beverage innovations, mixology, wellness dining, and luxury

hospitality developments.


• Introduce innovative dining and beverage experiences that enhance the hotel’s market
positioning.

• Create memorable guest experiences through exceptional food, beverages, service, and

ambiance.

• Develop offerings that attract corporate, diplomatic, MICE, wedding, leisure, and high-end

clientele.

• Support seasonal promotions, festive campaigns, themed events, and partnership activations.

• Monitor competitor activity and identify opportunities for differentiation and growth.

4. COST MANAGEMENT AND REVENUE IMPROVEMENT

• Develop and implement food and beverage cost control strategies without compromising

quality or guest satisfaction.

• Monitor inventory levels and ensure optimal stock management across all outlets.

• Minimize wastage through effective purchasing, storage, production, and service controls.

• Monitor daily business volumes, forecasts, and event schedules to optimize staffing and

production.

• Ensure proper portion control and beverage control measures.

• Analyze revenue, food cost, beverage cost, labor cost, and outlet profitability.

• Prepare and manage departmental budgets, forecasts, and financial reports.

• Identify opportunities for upselling, cross-selling, and revenue enhancement.


5. PEOPLE MANAGEMENT AND PRODUCTIVITY IMPROVEMENT
• Ensure every team member has a clear performance plan and measurable objectives.

• Conduct regular performance reviews and coaching sessions.

• Implement relevant HR policies and procedures consistently.

• Develop training and capacity-building programs for service, beverage, culinary, and stewarding

teams.

• Lead, inspire, and motivate teams during high-pressure operations and major events.

• Foster a culture of accountability, teamwork, professionalism, and guest focus.

• Manage staff relations, communication, discipline, and conflict resolution within the

department.

• Ensure effective manpower planning, scheduling, and productivity management.

• Identify and implement cost-effective employee recognition and reward initiatives.

• Promote workplace health, safety, and wellness for all F&B employees.

• Organize wellness and engagement activities to support employee well-being.


6. SUSTAINABILITY
• Support and participate in community outreach and environmental conservation initiatives.

• Implement sustainable food and beverage practices, including waste reduction, energy

efficiency, and responsible sourcing.

• Reduce single-use plastics and promote environmentally conscious operations.

• Stay updated on sustainability trends and innovations within hospitality and food service.

• Promote sustainable banquet planning and responsible consumption practices.


JOB SPECIFICATIONS

• Bachelor’s degree or diploma in Hospitality Management, Food & Beverage Management, Hotel

Management, or a related field.

• Extensive experience in food and beverage operations within luxury hotels or large-scale

hospitality operations.

• Minimum 8 years of experience in food and beverage operations in a 5-star international

property, with at least 5 years in a senior leadership role.

• Proven experience managing multiple outlets, bars, banqueting operations, and large-scale

events.

• Strong knowledge of restaurant management, beverage management, banqueting, room

service, and culinary operations.

• Demonstrated ability to develop innovative food and beverage concepts and drive revenue

growth.

• Strong financial, analytical, and operational planning skills.

• Proven leadership ability to manage and inspire large multidisciplinary teams.


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