Group Corporate Communications & Marketing Officer

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
  
• Master's degree or relevant postgraduate qualification is an advantage.
  
• 8–12 years' relevant professional experience.
  
• At least 3–5 years in a senior marketing, communications or corporate affairs leadership role.
  
• Proven experience in B2B marketing and commercial growth.
  
• Experience in renewable energy, engineering, manufacturing, EPC, infrastructure or related sectors is highly desirable.
  
• Ladies are highly encouraged to apply
  

KEY RESPONSIBILITIES

Group Marketing & Brand

• Develop and implement the Group marketing strategy.
  
• Strengthen and manage the Safer Power Group brand.
  
• Ensure consistent brand positioning across all markets and business units.
  
• Develop market and customer segmentation strategies.
  
• Identify new markets and growth opportunities.
  
• Develop annual marketing plans and budgets.
  

Commercial Marketing

• Develop marketing strategies that support revenue growth.
  
• Generate qualified leads for the business development and sales teams.
  
• Support strategic account acquisition and retention.
  
• Develop sector-specific marketing campaigns.
  
• Support cross-selling of Group products and services.
  
• Measure marketing ROI and commercial impact.
  

Corporate Communications

• Lead Group corporate communications.
  
• Manage media relations and corporate publicity.
  
• Develop corporate announcements, presentations and executive communications.
  
• Manage internal and external communications.
  
• Lead crisis and reputation management.
  
• Maintain consistent corporate messaging across the Group.
  

Digital Marketing

• Lead the Group's digital marketing strategy.
  
• Manage and strengthen the corporate website and digital platforms.
  
• Drive social media, content and online campaigns.
  
• Improve online visibility and search performance.
  
• Develop digital lead-generation programmes.
  
• Monitor and report digital performance.
  

Renewable Energy & Industry Positioning

• Strengthen Safer Power's position in renewable energy and sustainable solutions.
  
• Promote the Group's EPC, electrical engineering and manufacturing capabilities.
  
• Develop thought leadership in energy, engineering and sustainability.
  
• Promote strategic technology partnerships and certifications.
  
• Develop project case studies and technical marketing content.
  

Regional & Market Expansion

• Develop marketing strategies for Kenya, Tanzania and Burundi.
  
• Support entry into new African markets.
  
• Conduct competitor and market analysis.
  
• Identify strategic market opportunities and partnerships.
  
• Develop market-entry communication and brand plans.
  

Stakeholder & Executive Communications

• Support the CEO and Executive Management on strategic communications.
  
• Manage key corporate and stakeholder communications.
  
• Build relationships with government, regulators, investors, partners and industry associations.
  
• Position senior executives as industry thought leaders.
  
• Coordinate strategic events, conferences and exhibitions.
  

Team & Budget Management

• Build and lead a high-performing marketing and communications team.
  
• Manage the Group marketing and communications budget.
  
• Manage external agencies and service providers.
  
• Establish policies, processes and performance standards.
  
• Develop team capabilities and accountability.