In-House Social Media Manager

Requirements

Technical Skills and Tools

• Proficiency with a social media management / scheduling tool (e.g., Meta Business Suite, Hootsuite, Buffer, Later or similar).
  
• Native fluency across the major platforms relevant to the brand and their analytics dashboards.
  
• Graphic design and video editing capability (e.g., Adobe Photoshop, Illustrator, Premiere Pro, Canva, CapCut or equivalent).
  
• Working ability with paid social (Meta Ads Manager, TikTok Ads or similar).
  
• Comfort with reporting and spreadsheets for performance tracking.
  
• Personal Competencies
  
• Strong copywriting and a confident, consistent grasp of the brand’s voice.
  
• Creativity balanced with discipline, consistent output to a calendar.
  
• Self-starting, organized and able to work without constant supervision.
  
• Responsive and customer-minded in community interactions.
  
• Data-literate , reads results honestly and adapts.
  

Strategy and Planning

• Develop and maintain a monthly content calendar aligned to business priorities, promotions and seasonal moments.
  
• Define platform strategy (e.g., Instagram, TikTok, Facebook, YouTube), selecting the right channels for the audience rather than posting identically everywhere.
  
• Set and agree growth and engagement targets with management each quarter.
  

Content Production

• Create original graphics, short-form video (Reels/TikTok/ Shorts), and written copy in the brand’s voice.
  
• Shoot and edit photo and video content on location (gym floor, classes, member stories, events).
  
• Maintain consistent visual identity, templates and brand guidelines across all output.
  
• Use AI and design tools responsibly to increase content volume without diluting brand voice or quality.
  

Publishing and Community Management

• Schedule and publish content across all active channels using a social media management tool.
  
• Monitor comments, direct messages, mentions and reviews daily, responding promptly and on-brand.
  
• Escalate complaints, sensitive issues and sales-ready enquiries to the appropriate person or team.
  
• Foster community engagement, prompts, polls, user-generated content, member features.
  

Paid Social and Campaigns

• Plan and run paid social campaigns (boosted posts and ad sets) within an agreed budget.
  
• Coordinate launch and promotional campaigns end to end, from concept to post-campaign review.
  
• Manage ad spend responsibly, track cost per result and optimize toward the most efficient outcomes.
  

Analytics and Reporting.

• Track performance using native analytics and the chosen management tool.
  
• Produce a monthly performance report covering growth, engagement, reach, and conversions/enquiries, with clear commentary and recommendations.
  
• Use data to iterate, identify what works, drop what does not, and brief management on insights.
  

Coordination

• Liaise with gym staff, trainers, and any external creators or agencies.
  
• Keep brand assets (photos, videos, logos, templates) organized and backed up.
  
• Ensure all content complies with relevant advertising, data-protection and platform rules.