PathCare Kenya
Health care + 1 more
Description
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
- Master’s degree is an added advantage.
- 5+ years’ experience in Marketing, PR, and Event Management.
- Proven experience organizing high-level conferences and executive forums.
- Strong media relations experience.
- Experience working with C-suite executives is highly desirable.
Key Skills & Competencies
- Excellent written and verbal communication skills.
- Strong project management and organizational skills.
- Media networking and relationship-building skills.
- Budget management and vendor negotiation.
- Strategic thinking and problem-solving.
- Ability to work under pressure and meet tight deadlines.
Responsibilities
Marketing & Brand Management
- Develop and execute integrated marketing strategies to enhance brand visibility.
- Oversee content creation for digital platforms, newsletters, and corporate materials.
- Manage social media strategy and digital campaigns.
- Monitor market trends and competitor activities.
Public Relations & Media Management
- Develop and implement PR strategies aligned with business objectives.
- Build and maintain relationships with media houses, journalists, and industry influencers.
- Draft press releases, media kits, opinion articles, and corporate communications.
- Coordinate press conferences, media briefings, and interviews.
- Manage crisis communication when necessary.
Events & Conference Management
- Plan and execute corporate events, including:
- CEO forums and executive roundtables
- Industry conferences and summits
- Press events and product launches
- Networking events and stakeholder engagements
- CEO forums and executive roundtables
- Develop event budgets and manage vendor negotiations.
- Coordinate logistics including venues, speakers, sponsorships, branding, and guest management.
- Oversee event marketing campaigns and delegate engagement strategies.
- Ensure seamless execution from planning to post-event reporting.
CEO & Opinion Leader Engagement
- Identify and secure speaking opportunities for executives and industry leaders.
- Coordinate keynote speeches, panel discussions, and media appearances.
- Develop executive communication materials (speech drafts, talking points, presentations).
- Manage stakeholder and VIP guest relations.
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