PathCare Kenya

Health care + 1 more

Marketing and PR Manager

Job details

Contract Type

Description

Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
  • Master’s degree is an added advantage.
  • 5+ years’ experience in Marketing, PR, and Event Management.
  • Proven experience organizing high-level conferences and executive forums.
  • Strong media relations experience.
  • Experience working with C-suite executives is highly desirable.

Key Skills & Competencies

  • Excellent written and verbal communication skills.
  • Strong project management and organizational skills.
  • Media networking and relationship-building skills.
  • Budget management and vendor negotiation.
  • Strategic thinking and problem-solving.
  • Ability to work under pressure and meet tight deadlines.


Responsibilities

Marketing & Brand Management

  • Develop and execute integrated marketing strategies to enhance brand visibility.
  • Oversee content creation for digital platforms, newsletters, and corporate materials.
  • Manage social media strategy and digital campaigns.
  • Monitor market trends and competitor activities.

Public Relations & Media Management

  • Develop and implement PR strategies aligned with business objectives.
  • Build and maintain relationships with media houses, journalists, and industry influencers.
  • Draft press releases, media kits, opinion articles, and corporate communications.
  • Coordinate press conferences, media briefings, and interviews.
  • Manage crisis communication when necessary.

Events & Conference Management

  • Plan and execute corporate events, including:
    • CEO forums and executive roundtables
    • Industry conferences and summits
    • Press events and product launches
    • Networking events and stakeholder engagements
  • Develop event budgets and manage vendor negotiations.
  • Coordinate logistics including venues, speakers, sponsorships, branding, and guest management.
  • Oversee event marketing campaigns and delegate engagement strategies.
  • Ensure seamless execution from planning to post-event reporting.

CEO & Opinion Leader Engagement

  • Identify and secure speaking opportunities for executives and industry leaders.
  • Coordinate keynote speeches, panel discussions, and media appearances.
  • Develop executive communication materials (speech drafts, talking points, presentations).
  • Manage stakeholder and VIP guest relations.


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