Marketing And Public Relations Officer

Job Purpose

The role implements marketing initiatives that promote the hospital's services, strengthen its brand presence, and support business growth. It creates and manages content across digital and traditional platforms, coordinates campaigns and events, fosters partnerships with stakeholders, and ensures effective communication that enhances the hospital's visibility, reputation, and stakeholder engagement.

Key Responsibilities

Digital and Marketing Operations

• Manage digital media platforms by creating engaging content, responding promptly to comments and inquiries, and ensuring consistent representation of the hospital's brand.
  
• Develop and maintain a content calendar, working with department heads to generate accurate and timely content.
  
• Lead digital marketing initiatives, including managing the hospital's website, running online campaigns, and tracking analytics.
  
• Design and produce brochures, posters, infographics, and digital creatives to promote hospital programs and services.
  
• Organize and coordinate marketing events, promotional activities, and awareness campaigns.
  

Stakeholder Engagement and Business Development

• Support business development by onboarding new insurance providers and corporate partners, ensuring accurate documentation and smooth integration of services.
  
• Build and maintain positive relationships with insurance companies and corporate organizations.
  
• Assist in the development and execution of marketing strategies aligned with the hospital's institutional goals.
  

Quality, Compliance, Administration, and Reporting

• Ensure all marketing content complies with hospital standards, branding guidelines, and professional communication protocols.
  
• Conduct market research and gather patient and partner feedback to evaluate campaign effectiveness.
  
• Prepare weekly, monthly, and annual marketing reports, including performance metrics and return on investment analysis.
  
• Maintain an organized media database and records of campaigns, budgets, and analytics.
  
• Train and guide staff on social media, digital marketing best practices, and content creation.
  

Spiritual Leadership and Institutional Culture

• Provide visionary spiritual leadership that upholds and models the hospital's Christian values.
  
• Promote spiritual well-being among staff, patients, and the community.
  

Qualifications & Experience

• A minimum of a diploma in marketing, advertising, communication and business studies, media, public relations or mass media from a recognised institution.
  
• A minimum of three (3) years of relevant experience, with at least one (1) year in healthcare.
  

Technical and Behavioral Skills

• Knowledge of marketing and brand management strategies to strengthen institutional visibility.
  
• Proficiency in digital marketing, including SEO, SEM, social media, email campaigns, and content management.
  
• Ability to use customer relationship management (CRM) systems and web analytics tools.
  
• Skills in market research, consumer insights, and data analysis.
  
• Strong project management, reporting, and performance monitoring capabilities.
  
• Effective written and oral communication, with strong presentation, networking, and negotiation skills.
  
• Creativity, innovation, and adaptability in developing campaigns and promotional materials.