Marketing Associate

Education

• Bachelor’s degree in Marketing, Communications, Business, Media, Public Relations, or a related field preferred. A college graduate with a four-year degree preferred
  
• Relevant certifications in digital marketing, analytics, social media marketing, content marketing, or communications as an added advantage.
  

Experience

• 2-4 years of relevant experience in marketing, communications, digital marketing, or brand management.
  
• Experience with SEO, PPC, analytics, content creation, and campaign management is a must
  
• Experience with WordPress is a huge plus
  
• Design skills with tools such as Canva and Adobe and After Effects is necessary
  
• Punctual, professional, thorough, and entrepreneurial
  
• A quick learning self-starter that works well in a fast-paced, start-up environment
  
• Highly organized and efficient, with excellent time management skills and the ability to prioritize tasks effectively when everything is happening at once
  
• Collaborative and engaging, likes to work in a team, but also independent and gets the job done, no matter what is required
  
• Adaptable and innovative, owning mistakes and moving on
  

Advertising & Marketing

• Support the development & timely implementation of annual and quarterly marketing campaigns.
  
• Create and manage monthly content calendars across social media, website, campaigns, newsletters, and community communication.
  
• Manage Ikigai’s social media platforms (content creation and scheduling), and social media inquiries.
  
• Support maintenance of paid media by keeping the back end running smoothly and ensuring content is up to date.
  
• Monitor engagement metrics and provide insights on performance trends.
  
• Update website content to reflect product, pricing, membership, and operational updates.
  

External Communications / Visibility

• Support development and updating of collateral including decks, brochures, one-pagers, promotional materials, and any other partnerships and business development materials.
  
• Support development of signage and in-location visual communication materials.
  
• Ensure consistency in tone, messaging, and written communication across all member-facing channels (for events, operational updates, community-building initiatives, etc.).
  
• Collaborate with Events and Community teams to ensure smooth communication flows around events.
  
• Coordinate with external vendors including photographers, videographers, designers, printers, and creative suppliers.
  

Internal Ikigai Communications

• Support preparation of presentations and internal communication materials and ensure alignment with brand guidelines.
  
• Collaborate with departments to ensure alignment of messaging across teams.
  
• Support job posting communication and distribution.
  
• Support onboarding and orientation of new team members into brand and communication systems.
  
• Support with internal team branding such as email signatures, team photos, and P&C welcome cards.
  
• Support GDPR-related communication coordination within the marketing department
  
• Manage and maintain the Ikigai photo and video content bank
  

Reporting & Strategy

• Support implementation and coordination of internal and external market research initiatives.
  
• Track marketing lead generation and campaign conversion metrics.
  
• Produce monthly marketing reports with performance insights and KPIs.
  
• Support reporting preparation for weekly, monthly, and quarterly review meetings.
  
• Collect member feedback. Conduct market research and synthesize findings for better strategy & decision-making.
  
• Support the Marketing team in the execution of marketing strategy.