Marketing Coordinator

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field
  
• 2-3 years in marketing, communications.
  
• Google Ads/Analytics or digital marketing certifications
  
• GTM strategy support & product marketing exposure
  

We are looking for a proactive and detail-oriented Marketing Coordinator with 2–3 years of experience in digital marketing, product marketing, and campaign execution, capable of supporting end-to-end go-to-market (GTM) initiatives for SaaS solutions. They should possess strong analytical, communication, and project coordination skills, with the ability to translate technical product features into compelling customer-focused messaging while driving multi-channel marketing campaigns and measuring performance through data-driven insights.

• Developing the go to market (GTM) strategy alongside product and marketing managers
  
• Conduct market research, competitor analysis, and customer persona development for the new solution
  
• Coordinate messaging and positioning workshops to ensure consistent brand voice
  
• Help build the launch timeline/roadmap and track milestones across teams
  
• Liaise with product/engineering teams to translate technical features into customer-facing benefits
  
• Draft and coordinate launch collateral landing pages, brochures, one-pagers, FAQs, sales enablement decks
  
• Coordinate with design/creative teams on launch visuals, videos, and branding assets
  
• Support pricing and packaging communication materials
  
• Set up tracking infrastructure (UTM links, analytics dashboards, CRM tagging) to measure launch performance
  
• Coordinate multi-channel launch campaigns (email, social, paid ads, PR, website)
  
• Manage the launch content calendar and ensure timely publishing across platforms
  
• Draft press releases and coordinate with PR agencies/media contacts
  
• Organize and support launch events, webinars, or product demos (virtual or in-person)
  
• Gather customer and market feedback to inform iteration
  
• Prepare post-launch performance reports and presentations for leadership
  
• Support ongoing nurture campaigns to sustain momentum after initial launch
  
• Coordinate case studies, testimonials, or success stories once early adopters are onboarded
  
• Identify opportunities for follow-up campaigns or phase-2 marketing pushes