Marketing Executive

Key Requirements:

• Bachelor's degree in Marketing, Business, Information Technology or a related field.
  
• Excellent written and spoken English is required; Arabic, French and other regional languages are good to have.
  
• Experience in Banking, Payment and Financial services background is preferred, with relevant knowledge of Fintech products’ value propositions and familiarity with technical content.
  
• Experience with customer journeys, Add on would be around B2B and SME journeys particularly across onboarding, activation, and transaction lifecycles.
  
• 5+ years of experience in marketing operations, digital analytics, or performance marketing within a technology-driven or payments environment.
  
• Familiarity with website management and understanding of marketing automation platforms and CRM.
  
• Experience with analytics and attribution tools such as GA4, AppsFlyer, Google Ads, Campaign Manager, and GTM.
  
• Excellent analytical and problem-solving skills, with a focus on data-driven decision-making.
  
• Familiarity with running ABM campaigns.
  
• Ability to work independently and collaboratively in a fast-paced and dynamic environment.
  
• Exposure to or experience with AI-driven tools, automation, and advanced analytics techniques.
  
• Proactive in identifying opportunities to enhance efficiency, reporting, and decision-making through technology
  
• Passionate about digital platforms.
  
• Creative and strategic thinking skills.
  
• Ability to work under pressure and meet deadlines.
  
• Familiarity with the industry and the target audience of the organization.
  
• Attention to detail and quality standards.
  

Key Responsibilities:

Account-Based Marketing (ABM):

• Support execution of ABM campaigns across the group, working with regional teams to keep targeting and messaging aligned.
  

Campaign Management:

• Manage day-to-day campaign setup, tracking (UTMs, GA4, GTM), and platform coordination across GA4, AppsFlyer, and HubSpot.
  
• Ensure campaigns are tagged and tracked consistently across website and app.
  

Conversion Management (Sales, Tracking & Reporting, Funnel Analysis):

• Track leads end-to-end from source through onboarding to conversion, and coordinate with Sales on lead visibility.
  
• Maintain dashboards and deliver regular performance reports across acquisition and conversion metrics.
  
• Monitor funnel performance, flag drop-offs, and support recommendations to improve conversion rate.
  

Funnel Performance & Conversion Insights:

• Monitor and analyze end-to-end funnel performance.
  
• Identify key friction points and provide data-backed recommendations to improve conversion rates.