National Sales Manager

Requirements

• Degree in Business, Agribusiness, Agriculture, Agricultural Economics, or a related field. An MBA or relevant commercial leadership training is an advantage.
  
• At least 7–10 years of field sales experience with a track record of top performance
  
• Process-oriented with proven ability to rigorously scale a sales team of sales agents
  
• Willing to work as a sales agent for at least one month during onboarding to learn the job and connect with the team
  
• Obsessed with measuring performance through data and proven experience in improving Customer Acquisition Cost
  
• Energised when in the field with your team and spending time with farmers
  
• Excellent at training, growing, and coaching your team, and collaborating across different business units
  
• Proficient in Salesforce and GSuite tools
  

• Sales strategy development and execution: Create Kenya's annual sales strategy and goals in alignment with Africa-wide targets. Drive volume and revenue achievement through close monitoring of actuals, developing recourse and mitigation plans. Monitor the Kenyan market and competitor activities, sharing key insights and developing strategies to increase market share.
  
• Sales operations efficiency and unit economics: Control key cost drivers, including field operating expenses and Customer Acquisition Cost. Monitor workplans for field teams in line with approved budgets and sales priorities. Ensure efficient planning and use of marketing materials to support sales execution.
  
• Team management and leadership: Recruit, develop, and retain a high-performing and motivated sales team and sales agents. Conduct regular field visits, structured 1:1s, and performance reviews with Area and Territory Sales Managers. Manage and resolve field team conflicts in collaboration with the People team.
  
• Partnership conversion sales strategy: Turn active partnerships into clear county-level execution plans for the sales team. Remove operational bottlenecks affecting the partnership model to ensure smooth execution and effective lead conversion.
  
• Data, reporting, and automation: Ensure all data collected by the sales team meets carbon programme quality expectations. Prepare detailed regional sales performance reports covering regional results, sales agent productivity, and channel performance