Paid Media Specialist

📢 Job Opening: Paid Media Specialist

Location: Remote

Schedule: Monday–Friday, 8:00 AM – 5:00 PM (CDT)

Experience: 3–5 years

Language: English C1+

🚀 About the Role

We are looking for a data-driven Campaign Manager to plan, execute, and optimize multi-channel digital advertising campaigns, with a strong focus on Google Ads and Meta (Facebook & Instagram) Ads.

The ideal candidate has hands-on experience managing paid media campaigns end-to-end and is passionate about driving visibility, traffic, and conversions through experimentation, optimization, and data-driven decision-making.

✅ Key Responsibilities

▪️ Plan, launch, and manage paid advertising campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)

▪️ Develop campaign strategies aligned with brand, growth, and performance goals

▪️ Conduct keyword research, audience segmentation, and competitor analysis

▪️ Create, test, and optimize ad creatives, copy, and landing page messaging

▪️ Monitor campaign performance daily and optimize bids, budgets, and targeting to maximize ROI

▪️ Design and manage A/B testing for ads, audiences, and conversion funnels

▪️ Track and analyze key KPIs including CTR, CPC, CPA, ROAS, and conversion rate

▪️ Prepare performance reports and present insights, recommendations, and next steps to stakeholders

▪️ Collaborate with design, content, and marketing teams to ensure consistent messaging

▪️ Support additional digital strategies such as remarketing, email marketing, and SEO/visibility initiatives

▪️ Stay up to date with platform updates, best practices, and industry trends

🧠 Required Skills & Experience

▪️ 3–5 years of experience managing paid media campaigns end-to-end

▪️ Strong hands-on expertise with Google Ads and Meta Ads Manager

▪️ Solid understanding of paid media metrics, analytics, and conversion tracking

▪️ Experience with Google Analytics, Google Tag Manager (GTM), and tracking pixels

▪️ Ability to analyze performance data and translate insights into actionable improvements

▪️ Strong copywriting and ad messaging optimization skills

▪️ Experience managing multiple campaigns and budgets simultaneously

▪️ Knowledge of audience targeting, retargeting, and funnel-based marketing

▪️ Basic understanding of SEO and visibility strategies

▪️ Experience supporting or integrating email marketing campaigns

▪️ Excellent communication, organization, and time-management skills

▪️ Detail-oriented with a test-and-learn mindset

▪️ English level: C1 or higher (spoken and written)

🌍 Join Us Now

Ready to turn data into results? Join us to drive growth through high-performing digital advertising in a fully remote team.