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Coca-Cola
Manufacturing
Description
The Route to Market Manager is responsible for developing and continuously improving the Route-to-Market structure with the aims of achieving higher efficiencies in product distribution and a sustained competitive advantage, from both a strategic and an operational view point, consistent with best practice across the country to grow the market effectively.
Requirements
Experience
- A minimum of 5 years of relevant corporate experience
- A track record of delivering results in a Sales role that focused on building capability
- Sound knowledge and experience in implementing Route to Market (RTM) or Route to Consumer (RTC) strategies in traditional trade; modern trade; customer segmentation and channel management in an FMCG environment will be an added advantage.
Education
- Minimum of a Bachelor’s degree in Commerce or any other Business related course
- Professional Certification and a Masters degree will be an added advantage
- Identify, codify and deploy best practices, core processes and enabling systems
- Design and deploy capability building assets, including learning solutions, development programs, working with the country HR
- Support local adoption and embedding through training, guidance, coaching and constructive challenge
- Measure and benchmark key dimensions of S&D performance for the country
- Provide specialist support for complex projects, incl. business development
- Support the Director on providing strategic thought leadership and content that shapes business strategy and plans
- Inform decisions with regards to Route to Market design and execution strategy
- Scoping and designing learning solutions for Sales Force Effectiveness
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