Senior Manager, Youth Banking

MINIMUM POSITION QUALIFICATION REQUIREMENTS

Academic & Professional

• Education Bachelor’s Degree RQ
  
• Professional Qualifications AA
  
• Master’s Degree AA
  

Experience

• Total Minimum No of Years Experience Required 7
  

Detail Minimum No of Years Need Type[2]

• Management level in Banking 5 RQ
  
• Youth Banking or Youth Proposition 4 RQ
  
• Product Development and Management 4 RQ
  
• Banking Sales and Customer Service 3 RQ
  
• Project Management 2 AA
  

• Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.
  
• Support the creation of reimagined digital engagement models to drive relevance and adoption.
  
• Translate insights into innovative solutions that strengthen the youth banking value proposition.
  
• Implement initiatives that improve acquisition, engagement, and retention across the youth segment.
  
• Monitor customer journeys and recommend enhancements to maximize lifetime value.
  
• Drive initiatives that strengthen brand affinity among youth customers.
  
• Conduct customer and market research to inform proposition design and positioning.
  
• Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends.
  
• Support business case development for new youth products and enhancements.
  
• Coordinate go-to-market planning and rollout of youth banking propositions.
  
• Partner with marketing and distribution teams to design and execute promotional campaigns.
  
• Monitor performance of launched products and recommend refinements to improve impact.
  
• Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope.
  
• Manage relationships with external partners, institutions, and digital platforms to enhance delivery.
  
• Ensure execution aligns with compliance, risk, and service standards