Strategic Communications & Brand Strategy Manager

Experience & Background

• Remote work readiness: Must have a reliable internet connection and a laptop (minimum Intel Core i3).
  
• Experience & expertise: minimum 2+ years in Journalism, Public Relations, Communications or a related field.
  
• Strong communication & content creation skills: ability to create various types of promotional content and op-ed materials. A skill to calibrate messages to the audience and communication channel.
  
• Strategic thinking: ability to develop, implement, and refine communication brand strategies aligned with company objectives and performance insights.
  
• Crisis management: capable of handling negative publicity and safeguarding the brand’s reputation.
  
• Analytical approach: proficient in tracking brand communication performance, measuring KPIs, and optimizing campaigns for greater impact.
  
• Digital & social media knowledge: understanding of social media/PR/ communication software, tracking tools, and influencer engagement for media outreach.
  
• Adaptability & initiative: comfortable working in fast-paced environments, adjusting strategies as needed.
  
• Independence & self-sufficiency: ability to work autonomously with minimal supervision while maintaining high performance.
  
• Industry network: established connections with journalists, event managers, marketing agencies, media outlets, and influencers are an advantage.
  

• Organize and execute various events under TUKO’s brand.
  
• Ensure strong media presence for the brand and key company figures through strategic press coverage and public relations efforts.
  
• Track and document progress on communication activities.
  
• Establish and manage partnerships with major events and organizations in Kenya to enhance brand visibility.
  
• Identify and apply for industry awards and events that can strengthen TUKO's reputation and industry recognition.
  
• Promote flagship brand initiatives.