Trade Marketing Manager

Experience

• A minimum of 5 years of relevant sales marketing experience
  
• A track record of driving Innovative business improvements by identifying & providing clarity around initiatives that deliver differentiated value to the company
  
• Sound knowledge and experience in implementing Route to Market (RTM) or Route to Consumer (RTC) strategies in traditional trade; modern trade; customer segmentation and channel management in an FMCG environment will be an added advantage
  
• Excellent analytical skills with sound understanding of business concepts; (E.g. Margins / discounts / Pack mix Trends / Volume Variance Analysis)
  
• Sound leadership skills with the ability to anticipate talent needs and create organizational impact.
  

Education

• Minimum of a Bachelor’s degree in Commerce or any other Business related cou
  

• Develop and deploy marketing plans on an annual basis
  
• Develop and execute marketing and business strategies and integrated programs that maximize profitable recurring volume growth and increase the long-term value of our brands
  
• Spearhead the development and deployment of marketing communication and lead the development of BTL communication objectives and ensures alignment with overall KO marketing communication.
  
• Develop the portfolio strategy and to maximize the long term profit flow from the portfolio of brands within it
  
• Challenge all aspects of the marketing mix in terms of understanding trends and their impact to Coca-Cola brands
  
• Integrate all marketing efforts (advertising, promotions, and experiential, marketing assets) within a consistent overall brand/marketing plan
  
• Design and Implement Promotional plans & strategies by channel/ Regions
  
• Utilize data to anticipate competitive and consumer trends, assess strategic implications, and optimize business potential based on analysis
  
• Challenge the marketing production cost to optimize the overall marketing budget
  
• Lead, motivate and develop capabilities of the business unit Marketing Team and provide strategic marketing leadership
  
• Provide specialist support for complex projects, incl. business development
  
• Support the Director on providing strategic thought leadership and content that shapes business strategy and plans