M-Gas
Energy + 2 more
Description
Requirements
Key Success Metrics:
- New customer leads generated from marketing campaigns
- Lead-to-installation conversion rates
- Customer acquisition growth in targeted markets
- Agent sales productivity uplift
- Depot-level brand visibility compliance
- Trade marketing ROI
Key Competencies:
- Trade marketing strategy
- Field activation management
- Sales enablement
- Data-driven campaign analysis
- Stakeholder management
- Budget and vendor management
Experience:
- 3+ years of experience in trade marketing, field marketing, or sales activation roles.
- Proven experience designing and executing Above and below-the-line marketing campaigns.
- Experience working with field sales teams and agent networks.
- Experience managing marketing campaigns that directly support customer acquisition and revenue growth.
Responsibilities
Trade Marketing Strategy & Planning:
- Develop and implement trade marketing strategies aligned with company growth and customer acquisition objectives.
- Translate national marketing plans into local depot-level campaigns and field activations.
- Identify priority markets and design targeted marketing interventions to accelerate customer acquisition and usage.
- Plan and manage seasonal or promotional campaigns to drive LPG adoption and consumption.
Depot & Field Activations
- Design and execute below-the-line marketing activities, including:
- Work with sales teams to align marketing activities with territory growth plans.
- Ensure activations generate qualified leads and convert into installations.
Sales & Agent Enablement:
- Develop marketing tools and materials to support growth sales representatives.
- Provide teams with:
- Product education materials
- Customer education guides
- Sales collateral
- Visibility tools
- Support onboarding and training of sales teams on how to use marketing assets effectively.
Point-of-Sale Visibility & Branding
- Ensure strong brand presence across depots and partner locations through:
- Branded POS materials
- Outdoor branding
- Depot visibility standards
- Monitor and maintain consistent brand visibility across the distribution network.
Customer Awareness & LPG Education:
- Drive awareness campaigns focused on:
- LPG adoption
- Safe LPG usage
- Benefits of the company’s PAYGO model
- Partner with retention teams to reinforce customer education and product usage.
Performance Tracking & ROI Measurement:
- Track performance of marketing campaigns against key commercial metrics including:
- Lead generation
- Customer acquisition
- Installation conversion rates
- Sales productivity uplift
- Evaluate the ROI of marketing campaigns and optimize future initiatives.
Cross-Functional Collaboration Work closely with:
- Sales teams to align marketing activities with sales priorities
- Customer retention teams to support retention campaigns
- Operations teams to coordinate depot-level marketing logistics
Team Leadership
- Manage and mentor Trade Marketing Associate(s).
- Provide clear guidance on field marketing execution and campaign delivery.
- Ensure consistent reporting and performance tracking of trade marketing activities.
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