• Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
• Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
• Craft transactional and automated messages that enhance the user experience.
• Tailor messaging for different customer personas and user segments.
• Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
• Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
• Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
• Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
• Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
• Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
• Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
• Provide copy direction for visual assets in CRM campaigns.

To succeed in this role, we think you should have;

• 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
• Growing portfolio showcasing email, SMS, and in-app messaging copy.
• Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
• Proficiency in CRM platforms
• Ability to balance creativity with core information to drive messaging effectiveness.
• Experience working in fintech, banking, or financial services will be considered a plus
• Familiarity with SEO best practices for email content is an advantage