Key Responsibilities

• Develop and implement strategic sales plans to achieve and exceed assigned sales targets.
• Manage and grow sales within the assigned territory by identifying and pursuing new business opportunities.
• Build and maintain strong relationships with hospitals, pharmacies, diagnostic centres, healthcare institutions, distributors, and key accounts.
• Conduct regular market visits to monitor product availability, customer satisfaction, and competitor activities.
• Lead, coach, and motivate sales representatives and distributor sales teams to maximize performance.
• Develop and execute territory coverage plans to increase market penetration and product visibility.
• Monitor sales performance, prepare forecasts, and provide regular sales reports to management.
• Identify customer needs and recommend appropriate healthcare products and solutions.
• Negotiate pricing, commercial terms, and contracts with customers and distributors.
• Organize product presentations, promotional activities, and customer engagement initiatives.
• Collaborate with the Marketing and Supply Chain teams to ensure product availability and successful campaign execution.
• Ensure compliance with company policies, industry regulations, and ethical sales practices.
• Monitor outstanding customer payments and support timely debt recovery where necessary.
• Analyze market trends and competitor activities to develop effective sales strategies.

Requirements

• Bachelor's Degree or HND in Marketing, Business Administration, Life Sciences, Pharmacy, Biochemistry, Microbiology, or a related discipline.
• Minimum of 5 years of sales experience, with at least 2 years in an Area Sales Manager or similar leadership role within the Healthcare sector.
• Experience selling healthcare products, medical devices, pharmaceuticals, diagnostics, laboratory products, or other healthcare-related solutions is mandatory.
• Proven track record of consistently achieving and exceeding sales targets.
• Strong understanding of distributor management, key account management, and territory development.
• Excellent leadership, coaching, negotiation, and relationship management skills.
• Strong analytical and business development capabilities.
• Proficiency in Microsoft Office Suite, particularly Excel, Word, and PowerPoint.
• Experience using CRM systems and sales reporting tools is an added advantage.
• Valid driver's license and willingness to travel extensively within the assigned territory.