Minimum Requirements

• Minimum 5 years of experience in marketing, communications, branding, public relations, digital marketing, media, or related fields.
  

• Candidates with 6–10 years of relevant experience are strongly encouraged to apply.
  

• Minimum 2 years of team leadership or management experience.
  

• Proven track record of building brands, leading campaigns, managing communications, and driving audience growth.
  

• Experience working across multiple products, services, or business units is advantageous.
  

• Strong commercial awareness and business acumen.
  

Brand Strategy & Brand Management

• Develop and oversee brand strategies across all Group companies.
  

• Define and strengthen brand positioning.
  

• Ensure consistency across all brand touchpoints.
  

• Develop and maintain brand guidelines and standards.
  

• Protect and strengthen brand reputation.
  

• Oversee visual identity, messaging, tone of voice, and brand consistency.
  

• Support the creation of premium, globally competitive brands.
  

Marketing Strategy & Audience Growth

• Develop and execute comprehensive marketing strategies across all Group companies.
  

• Create marketing plans aligned with growth and commercial objectives.
  

• Increase brand awareness and market visibility.
  

• Drive audience growth across digital and offline channels.
  

• Support customer acquisition initiatives.
  

• Identify opportunities to strengthen market positioning.
  

• Monitor industry trends and competitor activity.
  

Communications & Corporate Messaging

• Develop communication frameworks and messaging strategies.
  

• Oversee internal and external communications.
  

• Ensure messaging remains clear, consistent, and aligned with organisational objectives.
  

• Manage major announcements, launches, campaigns, and public communications.
  

• Support stakeholder communication initiatives.
  

• Strengthen communication standards across the Group.
  

Public Relations & Media Relations

• Develop and execute public relations strategies.
  

• Build and maintain relationships with journalists, media houses, publishers, influencers, and industry commentators.
  

• Identify media opportunities that increase visibility and credibility.
  

• Manage press releases, interviews, media engagements, and public announcements.
  

• Support reputation management initiatives.
  

• Position Group companies and leadership as respected industry voices.
  

Content Strategy & Thought Leadership

• Develop and oversee content strategies across all businesses.
  

• Lead content creation initiatives across written, visual, audio, and video formats.
  

• Oversee blogs, newsletters, social media content, articles, interviews, podcasts, and thought leadership initiatives.
  

• Identify stories and content opportunities that strengthen engagement and brand awareness.
  

• Support executive and founder personal branding initiatives.
  

• Ensure content aligns with business objectives and brand standards.