International Breweries Plc
Manufacturing
Description
Minimum requirements:
Bachelor's Degree in a relevant field.
Experience
Minimum of 2 years relevant brand management/marketing experience
Proficiency in the use of Microsoft office applications i.e. (Microsoft Excel, Word and PowerPoint).
Responsibilities
- Directly lead all Brand led events.
- Co create brand plans for all year-round campaigns.
- Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content.
- Analyze data for insights & articulates opportunities for the brand.
- Lead and manage influencers/celebrities all through the year to deliver Earned media
- Always ON radio assets-ensure our radio assets are maximized. Develop content for radio sponsorship.
- Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
- ZBB Budget man8. Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team.
- Develop creatives for in-bar as needed by the Trade Marketing team.agreement –to ensure ZBB delivery in line with budget.
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