Commercial Manager

Strategic Leadership

• Develop and implement commercial strategies aligned with the company's overall business objectives.
• Drive market entry and expansion strategies for new and existing product lines, including processed food products.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Align commercial strategies with production, procurement, and supply chain capabilities.

Sales & Business Development

• Drive revenue growth by securing pre-contract agreements with customers on product volumes and delivery timelines.
• Achieve monthly, quarterly, and annual sales targets across all product lines.
• Expand into new markets and strengthen presence within the HORECA segment.
• Lead client engagement, proposal development, negotiations, and long-term partnership management.

Distribution & Supply Chain Management

• Establish and manage effective distribution networks to ensure timely product delivery.
• Monitor logistics and inventory to meet customer demand and contractual obligations.
• Collaborate with procurement and supply chain teams for efficient stock planning and movement.

Marketing & Brand Development

• Lead marketing initiatives to build brand awareness across retail and HORECA markets.
• Ensure competitive product positioning within the market.
• Oversee promotional campaigns, trade exhibitions, and targeted marketing activities.

Partnership & Contract Management

• Negotiate and manage agreements with distributors, wholesalers, and HORECA clients.
• Build and maintain strategic partnerships that drive sales growth and profitability.
• Ensure compliance with regulatory requirements, food safety standards, and contractual terms.

Reporting & Performance Monitoring

• Prepare and present weekly, monthly, and quarterly performance reports.
• Conduct biannual business reviews to assess strategy effectiveness and market positioning.
• Track key performance indicators including sales targets, contract volumes, and customer satisfaction.

Leadership & Team Management

• Lead, mentor, and develop the commercial team to achieve business objectives.
• Oversee execution of commercial projects, including product launches and distribution expansion.
• Collaborate cross-functionally with operations, finance, HR, and procurement teams.

Reporting Structure

Reports To: General Manager

Educational Requirements

• Bachelor's degree in Business Administration, Marketing, Economics, or related field.
• A Master's degree (MBA) or relevant professional certification is an added advantage.

Experience & Knowledge

Experience

• Minimum of 10 years' progressive experience in commercial or sales management within FMCG, manufacturing, or agribusiness sectors.
• Proven experience in establishing distribution channels and managing supply chains.
• Strong network and experience within the HORECA market segment in Nigeria.
• Demonstrated success in achieving revenue targets and driving market expansion.
• Experience negotiating commercial contracts and managing customer relationships.
• Good understanding of the Nigerian regulatory and business environment.