Content and Social Media Specialist

Skill Requirements - Essential

• 5–7 years of experience in content marketing, social media strategy, or digital storytelling
  
• Strong copywriting ability with a clear and persuasive narrative style
  
• Demonstrated experience producing short-form video content
  
• Basic graphic design ability using Canva or similar tools.
  
• Strong understanding of modern social media platforms and content formats
  
• Familiarity with the Nigerian social media landscape across Instagram, TikTok, LinkedIn, and YouTube.
  
• Experience with email marketing or CRM-integrated content campaigns.
  
• Experience creating content that supports marketing and growth objectives
  

Content Strategy and Copywriting

○ Develop and execute a content strategy that clearly communicates the value of ALX programmes and inspires prospective learners to take action. ○ Craft compelling copy for: Social media posts, Marketing campaigns, Landing pages, Community engagement initiatives and Learner and alumni storytelling features

○ Translate complex programme offerings into clear, relatable narratives that resonate with young professionals and aspiring tech learners. Ensure content consistently reinforces ALX Nigeria’s positioning around digital skills, career transformation, and the future of work.

Content Creation and Mobile Production

○ Produce engaging short-form video content using mobile devices, capturing authentic learner stories, programme highlights, and community experiences.

○ Maintain a consistent pipeline of video testimonials featuring learners, alumni, and instructors that showcase programme outcomes and career transformation.

○ Edit video content using mobile editing tools to enable rapid content production and distribution.

Social Media Management

○ Manage ALX Nigeria’s social media presence across key platforms, including LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube

○ Develop and maintain a structured content calendar aligned with marketing campaigns, programme launches, and community initiatives.

○ Monitor social media conversations and engage with audiences in ways that strengthen credibility and trust.

Campaign Support

○ Collaborate closely with the Performance Marketing Specialist to develop messaging and creative assets that support marketing campaigns.

○ Ensure campaign narratives align with growth objectives and audience needs.

○ Continuously refine messaging based on campaign performance insights and audience feedback.

Content Production Coordination

○ Work closely with the Video Editor / Graphics Design Associate to produce high-quality visual and video content.

○ Coordinate content production pipelines to ensure a steady flow of creative assets for marketing campaigns and social media.

○ Maintain clear creative briefs and content planning processes to support efficient execution.