Content Marketing Associate

Requirements

• A minimum of 2-3 years of experience in content marketing, preferably within the SaaS or tech industry.
  
• Proven ability to create SEO-driven content with measurable success in increasing traffic and engagement.
  
• Experience in copywriting, campaign ideation, and landing page optimization.
  
• Strong understanding of content distribution strategies, including social media and email marketing.
  
• Proficiency in using tools like Google Analytics, SEO platforms (e.g., Mangools, Ahrefs), and content management systems (e.g., Contentful).
  
• Experience creating video content is a plus.
  
• Exceptional written and verbal communication skills.
  
• Highly analytical and detail-oriented with the ability to translate data into actionable insights.
  

Content Creation & SEO:

• Develop and publish SEO-optimized content for the company blog to increase awareness and acquisition.
  
• Create compelling copy and design direction for landing pages to drive acquisition and product awareness.
  
• Produce a variety of written and video content, including:
  • Product education materials (e.g., how-to videos, sales videos, and articles).
    
  • Social media content that aligns with brand messaging and goals.
    

Campaign Ideation & Execution:

• Plan and execute content marketing campaigns to drive awareness and engagement.
  
• Create workflows to guide existing users toward discovering new product features and upgrading their subscription plans.
  

Performance Tracking & Optimization:

• Monitor and report on key content performance metrics, providing actionable insights to improve content effectiveness.
  
• Stay up-to-date with SEO best practices and incorporate them into content strategies.
  

Key Performance Indicators (KPIs):

• Monthly Blog Output: Number of value-driven blog posts created month-over-month (MoM).
  
• Lead Acquisition & Conversion: Leads acquired and converted from blog content and Bumpa website.
  
• Blog Traffic Growth: Increase in MoM traffic to blog posts.
  
• SEO Metrics: Improved keyword rankings and the number of backlinks generated.
  
• Product Education Impact: Enhance product education by 30%, driving increased Daily Active Usage (DAU) and Monthly Active Usage (MAU).