Communications + 3 more
Description
Requirements
Bachelor's degree in Marketing, Communications, Media Studies, or a related field
3 – 5 years of experience in social media management, digital content creation, or community management
Proven experience managing social media for events, lifestyle brands, or entertainment-focused organizations.
Strong portfolio demonstrating content creation across multiple platforms
Experience with live event social media coverage is a strong advantage
Responsibilities
Content Creation & Scheduling
Develop and execute a consistent content calendar across all relevant social media platforms, aligned with event timelines and marketing objectives.
Write compelling, on-brand copy for posts, captions, stories, reels, etc. on all digital touchpoints
Brief the designer on visual content requirements, providing clear direction on messaging, tone, and creative intent
Review and approve all content for brand consistency, accuracy, and quality before publishing
Community Management
Manage all community channels including social media inboxes, comment sections, WhatsApp broadcast lists, and any owned community platforms
Respond to direct messages, comments, and enquiries in a timely, warm, and on-brand manner
Monitor audience sentiment and flag recurring feedback, concerns, or trends to the wider team
Foster genuine connection and loyalty within the community through consistent, meaningful engagement
Live Event Social Media Coverage
Lead real-time social media coverage during events, capturing and publishing content that brings the live experience to audiences online
Coordinate with photographers, videographers, and the wider content team on event day to ensure a steady flow of high-quality assets
Publish live updates, stories, and reels during events to maximise reach and engagement in real time
Audience Growth & Engagement Strategy
Develop and implement pre- and post-event digital campaigns to build anticipation, drive ticket sales, and sustain audience interest between events
Identify and engage relevant influencers, brand advocates, and community voices to amplify event reach
Track and analyse content performance metrics and translate insights into actionable improvements
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