Head Of Content Strategy

Academic Qualifications

• A University Degree in Marketing, Communications, Journalism, or a related field is required.
  
• A Postgraduate Degree (e.g., MA, MSc, MBA) in a relevant course is an added advantage.
  

Work Experience:

• A minimum of 10 years of relevant work experience in content strategy, content management, or a similar role within the media industry.
  
• A proven track record of developing and implementing successful content strategies across multiple platforms.
  
• Extensive experience in team leadership, with the ability to inspire and manage a diverse content team.
  
• Demonstrated experience in partnership development, negotiation, and management.
  

Required Skills and Competencies:

• Exceptional strategic thinking and planning abilities.
  
• Strong leadership and team management skills.
  
• Excellent communication and interpersonal skills, with the ability to engage effectively with a variety of stakeholders.
  
• Deep understanding of content trends, digital media, and audience behavior.
  
• Proficiency in data analysis and performance metrics to guide content decisions.
  
• Creative mindset with a keen eye for detail.
  
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
  

Personal Attributes:

• A visionary leader with a passion for storytelling and content innovation.
  
• Highly organized, with strong project management skills.
  
• Results-driven, with a focus on achieving business objectives through content excellence.
  
• Collaborative mindset, with a commitment to fostering a positive team environment.
  
• Ethical and transparent, with a strong sense of integrity.
  

Academic Qualifications

• A University Degree in Marketing, Communications, Journalism, or a related field is required.
  
• A Postgraduate Degree (e.g., MA, MSc, MBA) in a relevant course is an added advantage.
  

Work Experience:

• A minimum of 10 years of relevant work experience in content strategy, content management, or a similar role within the media industry.
  
• A proven track record of developing and implementing successful content strategies across multiple platforms.
  
• Extensive experience in team leadership, with the ability to inspire and manage a diverse content team.
  
• Demonstrated experience in partnership development, negotiation, and management.
  

Required Skills and Competencies:

• Exceptional strategic thinking and planning abilities.
  
• Strong leadership and team management skills.
  
• Excellent communication and interpersonal skills, with the ability to engage effectively with a variety of stakeholders.
  
• Deep understanding of content trends, digital media, and audience behavior.
  
• Proficiency in data analysis and performance metrics to guide content decisions.
  
• Creative mindset with a keen eye for detail.
  
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
  

Personal Attributes:

• A visionary leader with a passion for storytelling and content innovation.
  
• Highly organized, with strong project management skills.
  
• Results-driven, with a focus on achieving business objectives through content excellence.
  
• Collaborative mindset, with a commitment to fostering a positive team environment.
  
• Ethical and transparent, with a strong sense of integrity.
  

Position Summary

• The Head of Content Strategy at Nairametrics is a pivotal role responsible for leading the organization's content vision and ensuring its effective execution across all platforms, including the website, social media, reports, TV, and radio.
  
• This role demands a strategic thinker who can set the direction for content generation, acquisition, distribution, and monetization.
  
• The Head of Content Strategy will work closely with various departments to align content initiatives with the company's overall objectives, enhancing brand visibility and engaging our diverse audience.
  

Key Duties

• Content Strategy Development: Develop and implement a comprehensive content strategy that aligns with Nairametrics' objectives, enhances brand visibility, and engages the audience across multiple platforms.
  
• Content Generation and Acquisition: Oversee the creation and acquisition of high-quality content, ensuring it meets the company's standards and audience needs. This includes sourcing and managing relationships with content providers, institutional or corporate content partners, and freelancers.
  
• Distribution and Monetization: Establish effective distribution channels for all content types while identifying and implementing monetization opportunities to maximize revenue.
  
• Team Leadership and Management: Lead and manage the content team, fostering a creative and productive environment. Provide guidance, set goals, and evaluate performance to ensure continuous development and high-quality output.
  
• Partnership Development: Source and develop strategic partnerships with content creators, media houses, and other relevant organizations to enhance content variety and reach.
  
• Market Research and Trend Analysis: Stay abreast of industry trends, audience preferences, and technological advancements to adapt content strategy and maintain competitive advantage.
  
• Performance Measurement: Define and monitor key performance indicators (KPIs) for content effectiveness, making data-driven decisions to refine content strategies and achieve business goals.
  
• Budget Management: Oversee the content budget, ensuring optimal allocation of resources to various content initiatives for maximum impact.