Head of Growth & Marketing

Requirements

• 8+ years of experience in Growth & Strategic leadership, ideally combining experience in Tier 1 Strategy consulting firm , high-growth tech, and large-scale operational experience
  
• Proven track record leading large teams across diverse functions in dynamic, high-growth environments.
  
• Strong strategic thinking and analytical skills, with the ability to navigate complexity and define actionable plans.
  
• Hands-on leadership style: You're not afraid to dive into the details when necessary, while inspiring and empowering others.
  
• Experience working with senior stakeholders and dealing with high growth and complex business challenges.
  

Definition and execution of Growth strategies:

• Lead the local marketing strategy, adapting the global playbook to local needs.
  
• Lead local Marketing execution (offline and online) and manage/optimize Content to deliver on the agreed growth goals.
  
• Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition).
  
• Identify and execute local partnerships to build brand awareness in Nigeria.
  

Analytical & Research responsibilities:

• Apply your expertise in quantitative analysis, and the presentation of data to see beyond the numbers and understand how our users interact with our products, identify growth opportunities, and execute on projects to drive growth and user engagement.
  
• Work closely with Customer Research team to conduct qualitative analysis (surveys, focus groups, etc) to understand user base and gather feedback.
  
• Track market dynamics and gather industry intelligence.
  

Budget management and metric monitoring:

• Manage the country marketing budget.
  
• Track and monitor key Growth metrics providing the appropriate visibility to all stakeholders (General Manager - Nigeria, Regional Marketing Director - Africa, and HQ).
  

Project & Stakeholder Management Responsibilities:

• Work cross functionally with HQ Growth teams and supervise activities across all marketing channels.
  
• Lead the execution of cross functional growth initiatives (e.g. product launches, roll out of new features, etc) by working closely with Local teams (Commercial, Content, Partner Operations, Operations, etc) and HQ teams (Product, Pricing, CRM, Performance Marketing, Brand & Comms).
  
• Define and analyze metrics that inform the success of the activities carried out.
  
• Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics department and other HQ/local teams.
  
• Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail.
  
• Establish meaningful business relationships on behalf of the business (Top partners, Media agency, Media outlets, Social Media agency, etc).