AAVA Brands Limited
Transportation + 2 more
Description
Drive profitable sales growth, manage bulky inventory efficiently, and expand channel penetration for Refrigerator & Washing Machine portfolio.
Responsibilities
1. Sales & Channel Expansion
Achieve monthly sell-in targets
Increase Tier 2/3 city penetration
Drive project sales (estate developers, bulk buyers)
Increase premium SKU push (Inverter, larger capacity)
2. Product & Mix Management
Maintain optimal capacity mix
Control overstock of slow-moving models
Plan bundle promotions (Fridge + WM)
3. Inventory & Warehouse Coordination
Maintain 5–7 weeks stock cover
Monitor warehouse capacity utilization
Reduce damage/returns ratio
4. Margin Protection
Protect minimum GM%
Avoid panic discounting
Control incentive leakage
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