Sales Executive (Fine Bakery)

• Identify and approach potential customers, including restaurants, hotels, coffee shops, caterers, and institutional catering businesses.
• Promote and sell bakery ingredients, baking supplies, and related products to new and existing customers.
• Conduct regular field visits to generate leads, secure orders, and expand the customer base.
• Build and maintain strong customer relationships to encourage repeat business.
• Achieve assigned sales targets and contribute to business growth.
• Follow up on customer enquiries, orders, and payments where necessary.
• Monitor market trends, customer needs, and competitor activities.
• Prepare regular reports on sales activities, customer visits, and business opportunities.

Requirements

• Minimum of 2 years experience in field sales, preferably selling bakery ingredients, baking supplies, food products, or related FMCG products.
• Proven ability to generate leads, acquire new customers, and close sales.
• Experience in business-to-business (B2B) sales and customer relationship management.
• Strong communication, negotiation, and interpersonal skills.
• Ability to work independently, conduct regular field visits, and meet sales targets.
• Knowledge of the bakery, hospitality, food service, or catering industry is an advantage.

Ideal Candidate Profile:

• The ideal candidate should have hands-on experience selling products similar to those used in baking, with the ability to identify business opportunities, build customer relationships, and convert prospects into regular customers.