Sales Manager - Traditional & Modern Trade

• Achieve assigned sales, distribution, and profitability targets.
• Develop and maintain strong relationships with dealers, distributors, retailers, supermarkets, and key accounts.
• Expand the company's dealer, distributor, and reseller network.
• Identify and acquire new customers and business opportunities.
• Conduct regular customer and market visits to drive sales growth.
• Negotiate pricing, promotions, and commercial agreements.
• Increase market coverage, product availability, and brand visibility.
• Monitor competitor activities and market trends.
• Understand customer needs and provide appropriate solutions.
• Guide and support Sales Executives on territory coverage and market execution.
• Prepare sales reports, forecasts, and market intelligence for management.

Requirements

• Bachelor's Degree in Business, Marketing, or a related field is preferred.
• 2–3 years of relevant sales experience, preferably in Traditional Trade, Modern Trade, Channel Sales, or Business Development.
• Proven ability to build customer relationships and drive sales growth.
• Experience managing dealers, distributors, retailers, or key accounts is an advantage.
• Strong negotiation, communication, presentation, and relationship-management skills.
• Target-driven, self-motivated, and customer-focused.
• Proficiency in Microsoft Office applications.
• Willingness to travel extensively.
• Key Performance Indicators (KPIs)
• Achievement of sales and profitability targets.
• Growth of dealer and distributor network.
• New customer and account acquisition.
• Market coverage and market share growth.
• Customer retention and satisfaction.
• Product availability and visibility across assigned territories.