Senior Manager - Regional Marketing

• A first degree in Marketing, Mass communication, a business-related degree, or any social science discipline
  
• A post-graduate diploma in Marketing, Business Administration or a related discipline
  
• Master’s in business administration will be an advantage
  
• APCON Certification
  
• Fluency in English and other local languages
  

• At least 8-12 years in core marketing, Go-to-market strategy, regional marketing and brand activations
  
• At least 8 years of proven experience in developing and executing Marketing strategies, retail marketing and Go-To-Market plans
  
• At least 4-6 years in a leadership role managing teams
  
• Strong leadership and decision-making skills
  
• Strong interpersonal skills
  

• Develop and execute annual /regional marketing plans for customer education, brand preference, brand loyalty and product/proposition adoption in the regions
  
• Work with the integrated marketing agency to develop regional adaptations of campaigns being developed by the master brand team
  
• Ensure all campaigns are speedily deployed across the appropriate channels in the regions at the same time a national campaign goes live.
  
• Articulate a clear and compelling strategy for channel marketing for regional propositions and other products & services.
  
• Create and implement a long-term retail/on-ground strategy, producing a yearly “boots on the ground strategy” working the Sales team and other industry sectors to achieve business KPIs
  
• Ensure MTNN’s corporate identity is adhered to on all trade communication materials working with the Master brand team
  
• Compile regional competitive intelligence using detailed market and audience analysis.
  
• Ensure standardization of communication materials in all channels, MTN shops and the trade in line with corporate identity compliance
  
• Work with the sales team to ensure retail audit of all MTN stores