Reliance Health

Health care + 1 more

Senior Sales Development Associate

Job details

Contract Type

Description

What You'll Bring

  • Bachelor's degree or HND in any discipline.
  • Must have completed NYSC or have a valid exemption letter.
  • Minimum 3 years' experience in sales or sales development.
  • Experience leading or supervising a team.
  • Strong written and spoken communication skills.
  • Comfortable working with data, dashboards, and metrics.
  • Proficiency with Microsoft Office Suite.
  • Ability to work effectively in a remote environment.
Nice To have
  • Experience with Zoho CRM or any CRM system (e.g., Salesforce, HubSpot, Freshsales).
  • Experience building sales scripts or qualification processes from scratch.
  • Experience building dashboards or reports to track sales metrics.
  • Experience in health tech, health insurance, or B2B sales. Experience training or onboarding new sales team members.
  • Experience reactivating closed-lost leads or churned accounts.
Benefits


Responsibilities

eam Leadership & Coaching

  • Lead and manage a team of Sales Development Associates (SDAs).
  • Hold regular check-ins to review performance, give feedback, and help team members improve.
  • Identify when someone is struggling and create a plan to help them get better.
  • Set clear targets and make sure the team knows what is expected of them.

Process & Script Development

  • Build and maintain the scripts that SDAs use when speaking with prospects (both inbound and outbound).
  • Clean up and improve the inbound qualification script, making sure it confirms details, explains how we got the prospect's information, and confirms interest.
  • Create and document the outbound sales development script. Write down the full SDA qualification process so that anyone can follow it.

Training & Development

  • Build a training program for new SDAs joining the team.
  • Prepare training materials, live test marking schemes, and recorded assessments.
  • Make sure new SDAs are ready to take calls before they go live. Provide ongoing training when scripts, products, or processes change.

Lead Management & Allocation

  • Allocate inbound leads across SDAs for qualification.
  • Manage lead lists from partners and ensure they are distributed fairly and efficiently.
  • Plan and manage how the team requalifies closed-lost leads and churned accounts to generate new opportunities.

Dashboard, Metrics & Reporting

  • Build and maintain dashboards to track team performance.
  • Monitor key metrics: leads, SQLs (Sales Qualified Leads), SALs (Sales Accepted Leads), rejection count, and conversion ratios (Lead:SAL, SQL:SAL).
  • Cut metrics by geography and individual SDA to spot trends and problems.
  • Use data to identify what is working, what is not, and where to focus improvement efforts.

Outbound Sales Development Planning

  • Plan and launch outbound prospecting — this is a new function that needs to be built.
  • Develop outbound scripts, target lists, and outreach sequences.
  • Set goals and measure success for outbound efforts separately from inbound


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