Senior Social Media Specialist

Must-Have:

• Bachelor’s degree in Marketing, Communications, or a related field.
  

• Proven experience in social media management or digital marketing within the fintech industry.
  

• Strong understanding of major social media platforms, trends, and best practices.
  

• Proficiency in social media management and analytics tools.
  

• Excellent written and verbal communication skills.
  

• Strong content creation and storytelling ability tailored to different audiences and platforms.
  

• Analytical mindset with the ability to interpret data and optimize performance.
  

• Working knowledge of SEO and content marketing principles.
  

• Basic understanding of graphic design and photo/video editing.
  

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  

• Strong attention to detail and organizational skills.
  

• Positive, proactive attitude with the ability to adapt to evolving digital trends.
  

• Develop and execute a comprehensive social media content strategy aligned with brand objectives and industry best practices.
  

• Plan and manage the social media content calendar across all platforms.
  

• Lead community management efforts, fostering engagement and strengthening brand loyalty.
  

• Provide creative direction to designers and videographers to ensure brand-aligned, high-quality content.
  

• Develop and oversee video content strategies for various digital platforms.
  

• Identify and leverage trending topics to drive brand visibility and viral engagement.
  

• Manage and mentor social media executives, setting KPIs and ensuring performance targets are met.
  

• Conceptualize and present campaign ideas in collaboration with senior stakeholders.
  

• Write, edit, and proofread engaging content for social and digital platforms.
  

• Develop influencer marketing briefs and oversee paid social influencer collaborations.
  

• Manage online reputation, ensuring timely response to negative feedback and amplification of positive brand mentions.
  

• Conduct competitor analysis (SWOT) to identify opportunities for brand differentiation.
  

• Develop thought leadership content that positions PalmPay as an industry leader.
  

• Ensure compliance with social media ethics, copyright regulations, data protection, and privacy policies.
  

• Generate detailed performance reports with actionable insights and data-driven recommendations.