Strategy Lead

• Lead strategic development across major projects, campaigns, and client pitches
• Translate briefs into clear strategic problems, opportunities, and insight territories
• Develop culturally relevant and human-centered insights that inspire creative direction
• Collaborate closely with creative, spatial, and production teams to align strategy with execution
• Structure audience journeys and experience narratives across projects
• Review and maintain quality standards across strategic outputs and presentations
• Mentor and guide junior strategists within the team
• Contribute to the development of strategic frameworks and department-wide thinking standards

Experience & Background

• Minimum of 7 years' experience in strategy, brand planning, experiential marketing, advertising, or related fields
• Proven track record delivering high-impact campaigns, activations, or experience-led projects
• Prior experience in leadership or senior strategic roles within creative or experiential environments

Technical & Functional Capability

• Strong end-to-end strategic thinking ability (brief insight idea experience)
• Ability to translate strategy into real-world audience experiences beyond communication ideas
• Strong storytelling, presentation, and narrative development capability
• Deep understanding of consumer behavior, culture, and brand engagement
• Experience working collaboratively with multidisciplinary creative teams