Experience & Qualifications

• Bachelor’s degree in marketing, Business Administration or related field.
  

• Postgraduate qualification/CIM is an added advantage
  

• 8–10 years’ experience in marketing, preferably in banking or FMCG.
  

BUSINESS AND FINANCIAL PERFORMANCE

• Develop and implement integrated marketing strategies aligned to revenue growth and profitability objectives.
  

• Translate business goals into actionable marketing and product plans.
  

• Drive product profitability, new product development, and market penetration.
  

• Manage and optimize marketing budgets to maximize return on investment (ROI).
  

CUSTOMER CENTRICITY

• Develop and execute customer-driven marketing strategies.
  

• Ensure a consistent and compelling brand experience across all customer touchpoints.
  

• Leverage customer insights and feedback to improve products and services.
  

• Strengthen customer relationships and stakeholder engagement.
  

CONTROLS AND PROCESSES

• Ensure compliance with regulatory requirements and internal policies.
  

• Maintain strong brand governance and quality standards.
  

• Manage third-party vendors and agencies through effective SLAs and contracts.
  

• Track and report on marketing effectiveness and risks.
  

MUST-WIN BATTLES

• Drive digital marketing transformation and innovation.
  

• Strengthen brand positioning and visibility in the market.
  

• Improve marketing ROI through data-driven insights.
  

• Enhance customer acquisition and retention.
  

PEOPLE MANAGEMENT

• Lead, coach, and develop a high-performing marketing team.
  

• Set clear performance objectives and conduct regular appraisals.
  

• Identify and address training and development needs.