The Marketing Manager at SafeBoda, plays a pivotal role in driving the company’s marketing initiatives, ensuring effective coordination of various projects and teams. This role demands a reactive, innovative and strategic thinker with strong leadership skills, a passion for marketing, and a proven track record of delivering successful 360 marketing campaigns. Reporting directly to the VP of Marketing, you will be responsible for the following key deliverables
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Two years of experience in effectively leading a marketing team
- Proven experience in marketing roles, preferably in the ride-hailing, transportation industry or retail/FMCG.
- Certifications in digital marketing, social media marketing, or related areas is a plus
- Familiarity with tools such as Google Analytics, social media analytics, and CRM systems.
- Advertising/Marketing agency experience is a plus
How to Apply:
Send an email to [email protected], and CC: [email protected], attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use “Marketing Manager’ as the email subject.
- Events Sponsorships and Marketing Activities: Develop strategic plans for events sponsorships and marketing activities that align with SafeBoda’s brand objectives and coordinate with cross-functional teams to ensure seamless implementation and maximum impact.
- Brand Partnerships: Cultivate and manage brand partnerships to enhance marketing efforts and expand SafeBoda’s reach. and collaborate with internal stakeholders to identify and capitalize on mutually beneficial opportunities.
- Field Sales Team Management: Recruit, train, lead and inspire the field sales team to achieve targets and drive brand awareness in the local market. Provide guidance and support for continuous improvement in sales strategies.
- Market Research: Conduct market research to understand customer needs, competitor activities, and market trends. Use insights to inform marketing strategies.
- Offline Marketing Strategies: Develop and implement effective offline marketing strategies to complement our online presence. and analyze market trends and consumer behavior to refine strategies for optimal results.
- Key Liason with business: Be a liaison between marketing and other departments, ensuring smooth communication and collaboration on cross-departmental projects.
- Leadership: Establish goals and measurable outcomes for the marketing team, ensuring that they are executed in a timely manner. Regularly follow up to monitor progress and tackle any challenges that may emerge.
- Departmental Reporting: Report regularly to the business and management on marketing strategies, performance, and achievements.
- Procurement and Supplier Relationship Management: Manage relationships with suppliers, ensuring timely sourcing of marketing materials and services.
- Regulatory Compliance: Work closely with local authorities, such as KCCA and local councils, to ensure compliance with regulations and coordinate efforts to address and navigate regulatory requirements affecting marketing activities.
- Advertising and Branding: Oversee the out-of-home (OOH) advertising strategy, including billboard placements and branding across different partners and ensure consistent and impactful visual messaging that aligns with SafeBoda’s brand identity.
- Budget Management: Develop, monitor, and manage the marketing budget, allocating resources effectively for maximum ROI with a keen eye on CAC
