Brand Manager Mainstream Spirits

Qualifications

• A Bachelor of Commerce Marketing or business degree or equivalent
  

Experience

• 5 years marketing experience preferably in a FMCG environment.
  

• Experienced in the development and execution of advertising strategies.
  

Skills

• Strong leadership and strategic planning skills
  

• Excellent campaign management, analytical and decision-making capability
  

• Develop, implement & monitor annual strategic brand plan including effective management of allocated budget.
  

• Analyze market research data including secondary research and taking corrective action for enhancement of brand strategies.
  

• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
  

• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
  

• Effective management of brand advertising and sales promotion to generate brand growth.
  

• Plan and implement brand media strategy.
  

• Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
  

• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
  

• Monitor competitor activities affecting the brand and take appropriate corrective action
  

• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
  

• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
  

• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
  

• Market intelligence through regular trade visits and utilizing this to enhance brand activities.
  

• Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.