Digital Marketing Executive

Industry: Short-stay rentals / Serviced apartments / Airbnb-style properties in Kampala

Purpose

• Drive direct bookings, increase occupancy rates, and build brand trust for the apartment property online.
  

• Reduce dependence on Online Travel Agencies (OTAs) like Airbnb/Booking.com by growing
  direct website + social traffic.

Key Responsibilities

1. Paid Ads for Bookings: Run Meta + Google Ads targeting travellers, expats, NGO staff, business travellers. Focus on “Book Now”, WhatsApp clicks, and website conversions. A/B test photos + copy — great photos sell apartments.

2. OTA + Listing Optimization: Manage Airbnb, Booking.com, Expedia listings. Optimize titles, descriptions, photos, pricing, reviews. Push “direct booking” via website to save commission.

3. Website + SEO: Keep booking site updated with photos, rates, availability. Target keywords like “fully furnished apartments Kampala”, “short stay Bukoto”, “monthly rental Bukoto”. Basic SEO + Google Business Profile.

4. Social + Content: Create content showing lifestyle, not just rooms — kitchen, workspace,
security, fast Wi-Fi, neighbourhood. Reels/tours work best. Partner with travel influencers/expats in Kampala.

5. Reviews + Reputation: System to get 5-star reviews on Google, Airbnb, Booking.com. Respond to all reviews. Reputation = bookings in this space.

6. Email/WhatsApp CRM: Capture leads from website/IG. Send offers for low-season, monthly discounts, corporate rates. WhatsApp broadcasts work well in UG.

7. Analytics: Track occupancy %, direct vs OTA bookings, cost per booking, ROAS. Report
weekly to management/owner.

Skills & Qualifications

Education: Diploma/Degree in Marketing, Hospitality, or related. Google/Meta certs +
advantage.

Experience: 1-2 years in hospitality, real estate, or e-commerce marketing. Must understand
“bookings” not just “likes”.

Technical: Meta Ads Manager, Google Ads + GA4, Airbnb/Booking.com extranet, WordPress/website CMS, Canva, basic photography.

Soft Skills: Visual eye for photos, fast copywriting, proactive, detail-oriented with calendars/pricing, guest-focused mindset.

KPIs to Measure Success

• Occupancymrate % monthly
  

• Direct bookings vs OTA %
  

• Cost per booking/acquisition
  

• Revenue per available room - RevPAR
  

• Average review score on Google and other online platforms
  

Personality Fit

Needs to be proactive + committed — empty apartments don’t pay bills. Should be able to listen to owner/manager feedback on pricing + guest issues. Measure of performance is visible daily in occupancy rates.