Marketing Manager

Requirements

• Bachelor’s degree in Marketing. Communications Business Administration, or a related field.
  
• CIM qualification will be an added advantage
  
• Minimum of 6-8 years’ experience in brand or marketing management preferably within a media, broadcasting, publishing, or digital environment.
  

• Support in the development, implementation and management of an integrated marketing and communication strategy for broadcast, digital, and print media in collaboration with Business Unit Heads.
  
• Prepare and execute audience-specific annual brand and channel plans to enhance brand health, audience growth, and product usage.
  
• Coordinate new product development initiatives and oversee successful product launches.
  
• Drive innovation in marketing approaches aligned with evolving audience behavior and media consumption trends
  
• Lead and manage a multi-disciplinary brand team to deliver agreed brand objectives.
  
• Ensure consistent brand positioning and messaging across all platforms in line with approved brand guidelines.
  
• Monitor brand performance and equity, recommending strategic interventions where necessary
  
• Lead cross-functional teams to deliver advertising, promotional, and brand-building initiatives
  
• Work closely with Programming. Content. Circulation, Creatives. and Advertising Sales teams to ensure alignment between business, content, and marketing objectives
  
• Collaborate with the research team to generate actionable insights on audience behavior, innovation, brand positioning, and market trends