National Advocacy Manager

To build capability for total spirits in Uganda by developing a Brand Ambassador team whilst helping to upskill current sales/distributor teams already on the ground.

This role will be the head of training for spirits in the market and leading the capability drive across internal and external staff on Diageo Brand Ambassadors (DBA), Business of Bars and the World Class program. This role will lead the capability of each Brand Ambassador (BA) team and internal staff including both On and off Trade across the country.

• Post-secondary education in Business/related area (University degree will be an added advantage)

• Excellent knowledge of the drinks and non-drinks luxury goods sector

• Proven passion to live life of the luxury sector and bring our brands to life

• Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff

• Outstanding and proven presentation skills

• Must possess excellent mixology skills with a solid Spirits knowledge

• Proven training ability, persuasive selling skills, passion for wine and the high-end drinks business, with respect to customers and consumers

• Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights

• Good informal relationships with drinks, culinary and lifestyle journalists an asset

• In depth knowledge of the on-trade business from a bar background essential

To build capability for total spirits in Uganda by developing a Brand Ambassador team whilst helping to upskill current sales/distributor teams already on the ground.

This role will be the head of training for spirits in the market and leading the capability drive across internal and external staff on Diageo Brand Ambassadors (DBA), Business of Bars and the World Class program. This role will lead the capability of each Brand Ambassador (BA) team and internal staff including both On and off Trade across the country.

• Post-secondary education in Business/related area (University degree will be an added advantage)

• Excellent knowledge of the drinks and non-drinks luxury goods sector

• Proven passion to live life of the luxury sector and bring our brands to life

• Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff

• Outstanding and proven presentation skills

• Must possess excellent mixology skills with a solid Spirits knowledge

• Proven training ability, persuasive selling skills, passion for wine and the high-end drinks business, with respect to customers and consumers

• Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights

• Good informal relationships with drinks, culinary and lifestyle journalists an asset

• In depth knowledge of the on-trade business from a bar background essential

• Inspires consumers, customers and trade to advocate Reserve brands.

• In conjunction with the brand manager identifies, develops and manages local marketing activities including locally based brand opportunities.

• Delivers special events in a way which provides positive experiences for our consumers and customers.

• Organizes and co-ordinates launch activity and promotions in line with brand guidelines.

• Acts as the face of the brands and Diageo – proud of what you do.